Wednesday 10th October, 2012
1:15pm to 2:00pm
Savvy conversion professionals know that the reported conversion rate of a webpage or site is an aggregated number that is influenced by many factors. The most promising opportunities come from identifying the sources, paths, keyword groups, devices and regional differences that define the key segments of your site's audience, and improving the experience for each of those segments. What would happen to your conversion rate if your site was more Facebook oriented for visitors that came from Facebook, or if you offered a coupon to repeat visitors who haven't yet purchased? If you've been dabbling with dynamic content that is personalized to your visitors, this session will demonstrate how to leverage segmented testing to achieve incremental lifts in conversion rates.
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