Wednesday 10th October, 2012
1:15pm to 2:00pm
Businesses spend countless hours creating content that “matters” with the idea that the right content turns into cash. The question then becomes, “who, specifically, thinks your content matters?” Oftentimes, the content ends up meaning more to the marketing team than it does the intended audience. If content is not clearly making the business money, does it really matter? In order to have the best ROI, it is important to address the below steps before automating any piece of content.
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