Wednesday 10th October, 2012
2:15pm to 3:00pm
In addition to running A/B tests on their own site, PayPal has run tests with dozens of merchants as part of their research into checkout and integration best practices. What they've learned is that the results of testing were significantly more insightful when combined with qualitative research methods, like in-lab usability studies. This session will present PayPal's framework for leveraging both qualitative and quantitative research methods and will illustrate, through a recent example, the substantial impact that input from consumers can make on results.
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