Beyond Translation: Cultural Drivers to Conversion

A session at Conversion Conference Ft. Lauderdale 2012

Wednesday 10th October, 2012

2:15pm to 3:00pm (UTC)

Are you tailoring your web experience for visitors according to culture? There are distinct differences in cultural preferences in the way content is consumed on the web. Colors, navigation methods, image preferences and even how purchase decisions are made all vary between cultural groups - often within a shared language. This session may surprise you with some of the latest research on culturual drivers of conversion. If your organization does business beyond the U.S. borders you don't want to miss this presentation.

About the speaker

This person is speaking at this event.
Joe Doveton

Head of Client Services, GlobalMaxer

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Time 2:15pm3:00pm UTC

Date Wed 10th October 2012

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