Story Appeal: The Secret to Persuasive Headlines, Images, Subject Lines, and Captions

A session at Conversion Conference Ft. Lauderdale 2012

Wednesday 10th October, 2012

3:30pm to 4:15pm (UTC)

Story Appeal was a term first coined (or at least made famous) by David Ogilvy, but has never been very well defined or taught. Yet story appeal is exactly what makes an image stop people in their tracks and feel compelled to read the copy. Story appeal applied to headlines, captions, and subject lines does the same thing. In this session, you'll learn a systematic method for creating and increasing story appeal. This material is brand new, entirely original, and has never been presented in public before.

About the speaker

This person is speaking at this event.
Jeff Sexton

Owner, Wizard of Ads Jeffrey R. Sexton

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Time 3:30pm4:15pm UTC

Date Wed 10th October 2012

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