Wednesday 10th October, 2012
3:30pm to 4:15pm
Story Appeal was a term first coined (or at least made famous) by David Ogilvy, but has never been very well defined or taught. Yet story appeal is exactly what makes an image stop people in their tracks and feel compelled to read the copy. Story appeal applied to headlines, captions, and subject lines does the same thing. In this session, you'll learn a systematic method for creating and increasing story appeal. This material is brand new, entirely original, and has never been presented in public before.
Sign in to add slides, notes or videos to this session