Wednesday 10th October, 2012
3:30pm to 4:15pm
Most marketers have dabbled in retargeting—it’s become an essential channel in the online marketing mix. However, once you have mastered the basics in retargeting, what’s next? Take your retargeting campaigns to the next level by optimizing for incremental lift without retargeting users that would have converted anyways. This session will showcase simple yet powerful techniques that you can implement today to maximize conversions and up the ante on your online marketing. You'll also see how various pricing models can influence incentives for vendors and drive optimization decisions. What many people don't realize are the ways creatively designed content can be used to drive immediate conversion events -- things like warm leads and even direct sales. In this session you'll learn ways to plan and craft your content and distribution to drive immediate high value conversion events.
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