What's Inside: How Use Case Analytics Taught Intel About its Customers

The Intel support team wanted to understand who was coming to their website and what they were trying to accomplish. Where was the site succeeding and where was it failing? Come hear how they took a seemingly unmanageable volume of web analytics data and carved it into major and minor use case definitions. The use cases allowed the team to uncover three primary visitor actions, and two sub-categories of visitor attributes. By looking at pathing data and specific metrics for these use cases and attributes, clear recommendations for site improvement emerged. This session offers valuable advice and a specific action plan for anyone looking to better understand their site visitors and goals.