Content strategist. User experience designer. IA, technical communications, copywriter, developer. The web is a big sandbox, and these days—wherever you choose to play—content will almost certainly be a part of your day-to-day. Thankfully, the past few years have brought us new connections, new content resources, and the discovery of shared principles across disciplines, cities, and continents. Kristina will take this time to look at current trends, as well as tried and true ideas that continue to shape our everyday work on the web and beyond.
Since the early days of the web, people have created content and only thought about how it was going to appear on a single page. That’s no longer an option. We need to think about all the places and devices where that content could be seen. As the web design world has embraced the topic of content strategy, the conversation quickly turned to the question “How can we make our content do more?”
by Bruce Lawson
Bruce is an English Literature and Drama graduate who learned to code because he’s interested in code as a vehicle for communication. Bruce won’t focus on HTML5 code, but instead will focus on new features of HTML5 that content professionals should be aware of when they’re speaking with developers. Some are already well supported in browsers, some are just appearing now but, for those engaged in longer-term projects, are worth considering.
Topics to be confirmed
On the surface, content is king. But digging deeper into what’s working on the web reveals that things aren’t so simple. Content fits into a complex ecosystem of communication, contribution, and behaviours. In his keynote, Luke Wroblewski, author of Mobile First, will lift the covers on the underbelly of the web and outline how it can really impact any organisation’s digital content strategy.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end. But SEO doesn’t have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
Relly will take us through her experiences of working in multi-disciplinary teams and leading workshops for web designers, developers and project managers – specifically an online class with over 100 participants from different web backgrounds. She will give real-life examples of how CS practitioners can actively impart skills, energise and mobilise web teams to do good work – and leave a team in a strong position to continue getting good content to where it needs to be.
by Melissa Rach
How much does a content strategy cost? How do you define the value of content for an organisation or client? Can you prove ROI for content or content strategy?
We cannot assume all of our clients, co-workers or bosses understand our work. We must have patience. We must be teachers. We must work with empathy.
When digital turned print publishing on its head, publishers and brands were forced to consider new approaches, costing models, skill sets and team structures.
Content creators in Brazil face many unique challenges. Mobile and social media reign supreme, and yet there are still those who don’t have access to even the most basic technology.
There is a strong business, ethical and legal case for integrating legal and other more complex content into our content strategies. This talk will look at how we can break down departmental barriers and incorporate the requirements of legal content into all aspects of content strategy and creation.
by Kate Kiefer
A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk will focus on articulating your brand’s personality and writing for emotional humans.
by Tracy Ulin
While researching pattern libraries, Rearden Commerce’s UX team found that most tended to heavily favour UI behaviours. This session will focus on how content strategy can be integrated within UX practices, through the help of pattern libraries.
by Thomas Bevan
This is a story about protecting and nurturing content strategy in places where it’s not welcome. It’s about what happens after a content strategy has been released into the wilds of the web, and how to make sure it survives.
by Lucie Hyde
At eBay, with more than 20,000 pages across 20+ websites in more than a dozen languages, and a global audience in the hundreds of millions, catering for everybody’s needs isn’t as easy as it sounds.
by Diane Murphy
Diane and her team are working on developing social resolution – a way for people who use Facebook to work out conflict together. The foundation of this is a content strategy based on compassion.
Denial about change, silo-centric thinking, and poor governance and strategy lead to disappointing user experience outcomes and substantial business risk. As web professionals, we can’t be effective until we become agents of change.
By integrating linguists in agile software development teams, the usability of both the original content and the translations gets improved.
by Kate Johnson
When the University of Denver was selected to host the first US presidential debate of 2012, the small web team found itself responsible for creating and maintaining a high-profile site while simultaneously launching a university-wide rebranding effort.
by Max Johns
Although content strategists aren’t naturally attracted to the corporate world, we’re desperately needed. This talk explains what we can achieve there, through simple, surprise-proof content strategy.
When patterns and connections are revealed between numbers, content and people that might otherwise be too abstract or scattered to be grasped, we’re able to make better sense of where we are, what it might mean and what needs to be done.
What approaches can we take to ensure that our messages and those of our site’s users are not lost? And how can we maintain meaningful experiences for visitors that could number in the millions?
Whether you’re talking about APIs, responsive sites, or content repositories, you’re going to need structured content. But if you want structure to really work, you have to change more than your CMS. You have to change your organisation.
This talk will address the reading behaviours and information-seeking strategies of people with low literacy skills and review guidelines for making your information easier for this audience to read, understand and use.
From the birth of storytelling to the future of content, let us take you on a journey of discovery – from Ancient Greece to the newsrooms of New York, and from Paris to London to Cape Town, as we track the evolution of our discipline and the places it’s taken us along the way. We’ll wrap up this amazing conference with live performance, participation from your favourite speakers, audio-visual highlights and insights from you, the audience.
24th–26th October 2012