by Kate Kenyon
As content strategy people, we need to learn about sales, metrics, figures, change management, PR, and marketing, if we’re going to get our content strategy adopted by our companies and our clients. Which means stepping out of our comfort zones, and having the courage to learn about other disciplines. Kate shows us how, by sharing her recent experiences doing exactly that.
Mike explains how the BBC uses domain-driven design to create richly-linked content-centric products. Focusing on the Wildlife Finder product, Mike’s approach blends information architecture and content strategy without being too scary. It’s a whirlwind ride, with useful lessons to take away and lots of opportunity for further reading.
29th May 2012