As content strategy people, we need to learn about sales, metrics, figures, change management, PR, and marketing, if we’re going to get our content strategy adopted by our companies and our clients. Which means stepping out of our comfort zones, and having the courage to learn about other disciplines. Kate shows us how, by sharing her recent experiences doing exactly that.
Content strategist, web communications therapist, bringer of content change, and enemy of shoddy CMS. Enjoys word games. bio from Twitter
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