How to Convince People that Content Strategy is Worth the Effort

A session at Content Strategy Lightning Talks

Sarah Richards lead Content Designer for the revolutionary website, shares her four-step plan to success:

Pre-one: find their pain points.
Sales—to a degree.
Education—if they will learn.
Find a senior champion.
Patience: if you keep going and they don’t listen to you after a year—they don’t deserve you.

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Date Mon 12th November 2012

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