The Corporate Social Media Summit

The meeting place for the corporate social media practitioner

24 speakers

13 sessions

• Improve your consumer engagement by way of a more advanced social media strategy to inspire even better brand interaction

• Incorporate commerce into your broader social media strategy to directly impact your bottom line

• Create a more robust and responsive customer service function: Turn your customers – and your critics – into brand ambassadors

• Reputation preservation and enhancement: Use social media to maximize the impact of your brand

• Global versus Local: Manage multiple identities whilst maintaining brand identity on a universal scale

• Creating marketing synergy: Boost your external impact by developing a fully-integrated marketing mix

• The social mobile customer: Boost your impact by combining the power of mobile with the strength of social – the Cars.com way

• Lay the foundations for long-term business success: Structuring, embedding, operationalizing and communicating social media ins

• Design an internal governance model to train and create employee brand ambassadors - not liabilities

• The impact of social media: Should you look further than ROI to assess success?

• Techniques to stop, look and listen to what is being said about your brand on social media channels

• Using the social media data you gather to inform future strategic brand strategies

• How gamification can boost customer interactions, train staff and improve stakeholder engagement

26 known attendees

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