Social Media in Finnish Organizations

A session at D-Day

Monday 6th February, 2012

1:00pm to 1:45pm (HMT)

Social media is becoming a fundamental part of all digital services; however, when designing social features it is important to understand that you are enabling interactions between users and other users – and not just users and the screen. This can be referred to as the "sociability" of a service. Facebook may not have always had the best user interaction design but it has always been great at sociability. In addition, it is important to understand the culture and context of the different social media spaces you are engaging with; for example, to simultaneously cross-post exactly the same content in different services could potentially annoy your sensitive target audience.

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Helene Auramo

Founder, CEO @ Zipipop bio from Twitter

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Finland Finland, Helsinki

6th February 2012

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Time 1:00pm1:45pm HMT

Date Mon 6th February 2012

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