Monday 6th February, 2012
1:00pm to 1:45pm
Social media is becoming a fundamental part of all digital services; however, when designing social features it is important to understand that you are enabling interactions between users and other users – and not just users and the screen. This can be referred to as the "sociability" of a service. Facebook may not have always had the best user interaction design but it has always been great at sociability. In addition, it is important to understand the culture and context of the different social media spaces you are engaging with; for example, to simultaneously cross-post exactly the same content in different services could potentially annoy your sensitive target audience.
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