Persuasion Profiling: Changing the Game of UX

A session at Design by Fire 2012

Friday 12th October, 2012

11:15am to 11:45am (PST)

Today's web users are accustomed to personalised shopping recommendations, customized news and tailored content. But taste profiling is just the beginning. If you want to find out how your customers tick you need to know about persuasion profiles. By using persuasion profiles you can learn how your individual customers respond to persuasion and select the optimal persuasion strategy.

In this session Arjan will introduce persuasion profiling and show you how you can increase conversion rates by getting into the heads of your customers.

About the speaker

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Arjan Haring

@ScienceRockstar 1 of the creators of @PersuasionAPI --- initiator of @dfcworld @designbyfire & @TEDxUtrecht #difficultservice bio from Twitter

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Time 11:15am11:45am PST

Date Fri 12th October 2012

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