The Lightning Attractor

A session at Design Camp® 2012

  • Jeff Johnson

Friday 5th October, 2012

3:30pm to 5:00pm (CST)

When Ben Franklin sold his printing business (also graphic design business of the day) at the age of 42, he devoted himself fully to his career as a scientist and inventor. What I feel is his greatest invention is one he gave away – The Lighting Attractor (lighting rod). It could not be more aptly named. Denounced as heresy by the religious leaders of the day for interrupting God’s judgment, Franklin’s Lightning Attractor has saved uncounted millions of lives from a simple study of a design challenge – and the creation of an elegant solution.

In this workshop, you will create your Lighting Attractors. The Spunk Design Machine method of design is simple. Design the things you love – and the things you love will be your design.

When Franklin had his NEXT career that needed to attract good will as a statesman, he always entered those rooms as the guy that had saved someone’s family from a lighting fire. That is why we advocate our design method. Do greatness – be greatly done.

About the speaker

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Jeff Johnson

Creative Director/Owner at Spunk Design Machine

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Time 3:30pm5:00pm CST

Date Fri 5th October 2012

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