Storytelling: It all started with a Mouse (Professional Practice Series)

A session at Design Camp® 2012

Saturday 6th October, 2012

11:00am to 12:30pm (CST)

A great story can’t be ignored. At Disney story is king. Learn how Disney has always used the power of great stories to elevate the brand. We’ll discuss examples of how Disney artist from animation to Imagineering to other creative departments have translated storytelling across multiple platforms. See how storytelling can lead design, integrate your campaigns and will always show you the right path.

About the speaker

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Will Gay

Creative Director at Disney's Yellow Shoes

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Time 11:00am12:30pm CST

Date Sat 6th October 2012

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