Tuesday 17th April, 2012
12:05pm to 12:50pm
We design to elicit responses from people. We want them to buy, read, register, and take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. From her book, 100 Things Every Designer Needs To Know About People, Dr. Weinschenk has picked her top 10 “things” that you need to know in order to design intuitive and engaging websites, applications and products that match the way people think, work, and play.
Behavioral Psychologist, Author: How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People & 100 Things Every Designer Needs To Know bio from Twitter
Sign in to add slides, notes or videos to this session