Sessions at Digital Shoreditch Festival 2012 on Friday 25th May Identity

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  • Identity parade: public and private relationships with telly

    by Thinkbox

    2012 is the year when the analogue TV signal will be switched off and all linear television will be delivered digitally. Access to more channels means that we’re watching more TV than ever. In addition to this we’re also watching more and more catch-up TV on the web and TV is expanding into to new times and places via laptops, tablets and mobiles. We’re also now increasingly watching TV with at least one other screen or internet enabled device to hand and there has been an explosion of companion apps like Zeebox, designed to enhance our TV viewing. So in this multi-screen, digitally enabled world how is TV being used to express key aspects of identity?

    At 1:00pm to 1:20pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Tagged

    by Mitra Memarzia

    Tagged is a one-off intervention specially created for IDENTITY day at Digital Shoreditch. On the day, visitors will be invited to tag one another using physical tags. A physical manifestation of an act we have all become so accustomed to doing online. How will YOU use your tags on the day?

    At 1:00pm to 5:30pm, Friday 25th May


    by Lorenzo Belenguer and Lorenzo Belenguer

    TESTIMONIES is an art project led by the artist Lorenzo Belenguer that records Londoners’ personal stories and expectations about the 1948 Olympic Games and the London 2012 Olympic and Paralympic Games. It aims to empower conversation about this historic event, to compare with the 1948 Olympic Games and provide a legacy. The project will be broadcast around London in the format of video installations during the summer of 2012.Lorenzo and Emilie Giles, the Social Media Coordinator, are inviting everyone at Digital Shoreditch to see a preview of this and experience the project through an installation.

    Social media is a huge part of the project as TESTIMONIES also collects stories over Twitter, Facebook and Vimeo. As part of the Identity day we are inviting people to give us their testimony through a video interview which will be uploaded to a bank of stories told by those who have participated in the project. Testimonies can be tweeted using the hashtag #ThisIsMyTestimony London and we also invite you to leave your stories on the TESTIMONIES London Facebook wall. More information can be found on www.LondonersTestimonies.com

    At 1:00pm to 4:00pm, Friday 25th May

    In Digital Shoreditch Big Top

  • I.dentit.Y is from I to You and presents new models for engagement and margin

    by Tony Fish

    Once you have moved past the fact that identity doesn't matter, trust is something you cannot put into an algorithm and private only exists due to law; we can start to talk about how to make money from identity and the business models. Tony will explore how we all have different and deep routed opinions on how data and identity are connected and that we talk cross-purpose in both the board room and to customers which gives this impression of anything to do with identity, privacy and trust is difficult and complexity. However we will explore the business models and how to analyse data, without it being creepy. To do this we will have to be prepared to leave a few of our outdated white, male, middle classed and techy views at the door.

    At 1:20pm to 1:35pm, Friday 25th May

    In Digital Shoreditch Big Top

    Coverage slide deck

  • Social Good Through Social Media

    by David Erasmus

    Social media is a powerful tool. When harnessed properly, it has the power to affect social good through the actions of its community. This session will cover a range of topics starting with how social media can be used to help charities to plug the £750 million lost annually through lost Gift Aid declarations in the UK. It will explore how through social interactions, we can harness social media for social good to help local and wider communities. The session will explore the deep-seated reasons that many of us donate to charity and how current challenge based models lead to fatigue among our network groups. It will explore how we can use social media to donate more than just money but our time and use our social presence to promote causes through our collective voices. The talk will bring in elements of the impact technology can have for social good and what we can achieve in the next 10 years. This session is ultimately about social media for social good.

    Questions answered :
    Is there anything wrong with the current method of donation? What opportunities are there for using social media? How can you mobilise a community to get involved with charities? How can someone who is out of work be recognised for what they do for charities? What's in it for the donor? What are the barriers for social media? What are the challenges for charity?

    At 1:35pm to 1:50pm, Friday 25th May

    In Digital Shoreditch Big Top

  • I Share, Therefore I Am

    by Holly Clarke

    As sharing has become easier and more immediate it has therefore become reactive and intuitive. Think about it, do you make a conscious decision to share? If it is subconscious then what does this sharing activity say about you? Holly is going to discuss how sharing activity is interlinked with your sense of identity, fitting into three main sharing rationale. She will then go into how different social networking platforms typically fit into these sharing paradyms following by asking what this means for IRL. Sherry Turkle's recent work Alone Together discusses the affect of having a techno-identity is having on our society. Children are growing up through these online personas, with a recorded history on a Timeline... might it be time to let them be Anonymous?

    At 1:50pm to 2:05pm, Friday 25th May

    In Digital Shoreditch Big Top

  • SPOGO - Can digital get you physical?

    by Richard Pearey

    New service, spogo.co.uk, uses digital to make the nation healthier post London 2012

    A key justification for London 2012 was using it as the catalyst to get the nation fitter. There is little evidence from the past to suggest hosting an Olympics will do this. However, we are confident this is to change and digital is a major reason. spogo is the official London 2012 digital legacy, bringing together the resources of Sport England and the FIA (Fitness Industry Association) with some pioneering digital brands and some enthusiastic marketing folk to get people off the couch.

    At 2:05pm to 2:20pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Online consumers are the hero of their own epic adventure.

    by weapon7

    • remember when you were the centre of the universe? (childhood) well, now you are again
    • you are the main character in the story of your life - through social media you can present the epic journey that only you are on
    • within this unique adventure, your family and friends play supporting roles
    • what makes you care about some characters more than others? (Entertaining, useful, compassionate etc)
    • everyone has their own unique narrative and in everyone's lives, there are brands
    • so, in the same way that we care about some people's stories, what makes us care about certain brand's stories?
    • successful brands have to have human qualities online.
    • as a character in someone's narrative, a brand is amongst the privileged. They are competing with attention from family and friends.
    • hence, brands should only add to the narrative when they have something valuable to contribute
    • they need to keep the long term view. This is a relationship and these are not built in a day.
    • as with real friendships, it is about quality not quantity
    • brands should remember that they will always be fitting into other people's narratives, and therefore they are not the centre of the universe
    • that privilege is reserved for you - the consumer

    At 2:20pm to 2:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • The importance of identity in creating persuasive user journeys

    by Andy Farmer and Digital Agency Cimex

    Whilst technology is increasingly allowing us to interact and engage 24/7/365, at home, work, out and about and in most places round the world, it is mostly seen as an enabler rather than an agent for persuasion. Many would argue that the growth of digital and social technologies puts the user back in control however, we'll argue it actually gives brand marketers more touchpoints to influence audience behaviour. A multi-channel customer journey is a fragmented complex affair that doesn't sit neatly with broad socio-economic definitions. To be commercially effective in a multi-channel world, the disciplines of user experience, ethnography and tribal behaviours have never been more important. Unlocking group behaviours that may sit across age groups, earning power or household size is the key to developing persuasive destinations that drive audiences to take action.

    At 2:35pm to 2:40pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Digital Identities

    by Keiichi Matsuda

    Keiichi Matsuda & James Alliban will talk about digital identities and will present C E L L and interactive interactive installation commissioned for Alpha-ville Festival 2011. This interactive installation plays with and proposes alternative landscapes in the technological ether surrounding our everyday movements. As our identities become deliberately constructed and broadcast commodities, our projected personae increasingly enmesh and define us. Cell acts as a virtual mirror, displaying a constructed fictional persona in place of our physical form. Composed from keyword tags mined from online profiles, these second selves stalk our movements through space, building in size and density over time. The resulting forms are alternate, technologically refracted manifestations of the body, revealing the digital aura while simultaneously allowing us escape from our own constructed identities.

    Questions answered :
    How technology is transforming social behaviours and online identity

    At 2:40pm to 2:45pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Global movements fuelled by social media

    by Ilka Noggler

    This session will explore the power of social media in creating and driving global social movements. We will discuss the dynamics and identity of social movements in the digital age and look at women's rights and women and development in particular - exploring ways in which social media activism/ global digital activism can positively change the lives of women (and men). All of this will be very much around the work that Women for Women International do in the eight war-torn countries it operates in and the concrete impacts and successes to date. An open discussion will be held around the potential and limitations of social/ digital media in creating/ amplifying change in individuals and communities.

    At 2:45pm to 2:50pm, Friday 25th May

  • MzTEK Tinker Space

    by Emilie Giles

    Attention women of Digital Shoreditch! We're running a drop-in workshop and are inviting you to come and get techy with a crafty twist! You will learn to make your very own soft circuit voodoo doll or a mini beetle bot.

    Soft Circuit Voodoo Dolls
    This little person's eyes light up when poked! You'll learn the basics of building a soft circuit using conductive material and thread, stitching techniques and how to produce a shape from felt.

    Mini Beetle Bots
    We want to build a mini army of these little guys! You'll learn how to solder, how to build a basic circuit and will also have the chance to get crafty with your little bot!

    No sign-up required, just pop along and get making :)

    At 2:50pm to 2:55pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Digital Identity Mapping

    by Abhay Adhikari

    Ever wondered what happens to an idea when you share it online? This 30 minute session will help you create a unique roadmap for your Digital Identity based on the way you think and communicate, bridging the gap between your physical and digital lives.

    At 2:55pm to 3:00pm, Friday 25th May

    In Digital Shoreditch Big Top


    by Gaynor O'Flynn

    [being tibet] It's simple : a global, multi media project for Tibet, with events held across the world, all in one day By uniting everyone in one 24 hour period we will send a massive message to the mainstream media of the level of overwhelming global support for the Dalai Lama & his policy of non violence. [being tibet] is working with The Music Managers Forum & Featured Artist Coalition. The world class line up will be announced during His Holiness The Dalai Lama's visit to London in June 2012 : a line up from music, art, film, theatre, literature, dance & fashion who are staging their own unique, small yet beautiful, sustainable events but ... This isn't just about the big names, we also need you! We want you to follow your passion, do what you love with as much intelligence & integrity as possible. Arrange your own gig, film, art exhibition, workshop, dance, sport, meditation, fashion show, reading or comedy event, it's totally up to you! [being tibet] is about working locally & sustainably to help ourselves & each other. Staging an event in your language, for your people, your culture, in line with your beliefs that promotes & showcases your uniqueness too. You can keep a % of what you raise either for yourself or your local community, or give all or a % to a Tibetan group of your choice, it's up to you! In this time of global economic meltdown the event also champions small scale, sustainable, ethical business. We need you to act as a global PR & media machine using you tube, vimeo, soundcloud, facebook, text, flickr, twitter & e mail to send creative content not only to each other but also to the mainstream media, radio, newspapers, magazines, blogs & TV. Making the media & governments aware of the scale of support for His Holiness & the Tibetan cause. Creating a global database of supporters for the Tibet. [being tibet] Starts 19.00 local time, Saturday 23rd Februaryuntil 19.00 Sunday 24th February, 2013 broadcasting the best of your footage, photos & coverage via the website on the day putting you on an equal footing with the world's coolest, inspirational creative human beings. Questions answered : How the internet can be used most effectively in conjunction with real time events to create impact for a cause, creating a bridge between new & old media networks, the virtual & physical, the crowd & those in the public eye. Also addresses models of ethical business that potentially empower everyone. See www.beinghuman.com & www.gaynoroflynn.com for TV showreel, past work on location in the High Himalayas & current art work. Creating BEING TIBET animation with Brian Blessed doing the v/o  

    At 3:00pm to 3:15pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Identity Table Top Sessions

    MzTEK Tinker Space - Emilie Giles, MzTek

    Digital Identities - Keiichi Matsuda and James Alliban, Cell

    The importance of identity in creating persuasive user journeys - Andy Farmer, Cimex

    Testimonies - Lorenzo Belenguer

    SPOGO - Can digital get you physical? New service, spogo.co.uk, uses digital to make the nation healthier post London 2012 - Richard Pearey, Spogo (with spotify and zeebox partners)

    Online consumers are the hero of their own epic adventure.
    Successful brands play 'best supporting actor' and don't hog the limelight - Adam Graham – CEO, Weapon7

    Global movements fuelled by social media - Ilka Noggler

    Digital Identity Mapping - Abhay Adhikari

    At 3:30pm to 4:00pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Net./wars: Who owns you online?

    by Wendy M. Grossman

    Information is the oil of the 21st century," Mark Getty has said – and the insight led him to found one of the world's biggest digital picture agencies. But information about each of us is far more valuable,
    especially after it's been collected, matched, mashed up, analysed, and built into profiles to be used in everything from marketing to electioneering. Can we evade our digital gatekeepers?

    At 4:00pm to 4:20pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Physical Presence in a Digital Age

    by Dana Gornitzki

    Is meeting face to face or holding an experiental event relevant in an age where we're emailing, tweeting, facebooking, etc? A tremendous shift has happened over the last ten to fifteen years in the way we consume media, but is it more important to keep up behind the screen or to make physical presence part of the media mix? Questions answered : This session will focus on a couple of case studies, which will (hopefully!) result in a hearty conversation around the digital versus physical interaction/communication and how it's best to balance the two.

    At 4:20pm to 4:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Sneak Innovation Into Your Company in 5 Easy Steps

    by Ramsey Khoury

    Tired of having your ideas shot down at work? Fed up with departmental barriers between you and the big decision makers? Well friends, in this presentation I'm going to show you how you can successfully deliver breakthrough ideas even in the harshest corporate environments and do the sort of work you've always dreamed of doing. You probably already know everything there is to know about how to innovate, sure you do, you're the "ideas guy". The real problem is that your organisation is just paying lip-service to innovation or it's too complacent, bureaucratic or risk averse to do anything about it. In fact, 75% of innovation investments by organisations never make it to market. I'll show you how to stop your ideas getting diluted, or even worse polluted, and reveal how to fulfil your true potential. So stop spinning your wheels and prepare to see your breakthrough ideas actually break through.

    Questions answered :
    How can I be more influential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos? Detail or vision, which is most important? How can I have fun at work?

    At 4:35pm to 4:50pm, Friday 25th May

    In Digital Shoreditch Big Top

  • RadioActive: Identity, Internet Radio and Social Media

    by Andrew Ravenscroft

    “There’s no point in asking
    You’ll get no reply.” (Sex Pistols, 1977)

    RadioActive is inspired by musical revolutions as varied as the birth of blues, punk, hip-hop and acid-house, and Orson Well’s notion of ‘the confidence ignorance’. It is a new and radical project and approach, being initiated by a consortium of researchers, youth and community workers, local charities and creative people in general - that uses internet radio and social media to engage and develop socially excluded young people in East London. Exploring rich and varied personal and community identities, and promoting their articulation, expression and positive transformation, are pivotal to RadioActive. It embodies a new approach to social media design - that is conceived as an intervention in existing digital, and mixed-reality, cultures. The fundamental idea is to catalyse, organise and legitimise the digital practices, content production and critical and creative potential of marginalised young people to provide a new and original community voice. This voice will combine the intimacy, relevance and ‘touchability’ of local radio with the crowd sourcing power of social media. Critical and creative cultural development, embracing the underground and challenging the status quo through the expression of lived experience.

    “It’s like a jungle sometimes it makes me wonder how I keep from going under”, (Grandmaster Flash and the Furious Five, 1982)

    At 4:50pm to 5:05pm, Friday 25th May

    In Digital Shoreditch Big Top

  • The anatomy of GeekGirlMeetup

    by Heidi Harman

    The story of how Geek GirlMeetup.com changed the game and created more female rolemodels in web, code and startups. Questions answered : Howcome its important to create more female rolemodels in web, code and startups.

    At 5:05pm to 5:20pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Cross Pollination. The digital drive between production and agency

    by Lauren Dyer and Superglue

    The ad world as we know it is changing, obviously. It’s a constant evolution. With new technology occupying the digital space readily. And everyone is now fully aware of how digital is no longer an accessory/bolt on to their campaign. Now, more than ever the digital and social aspect of a project is pushing towards the heart of a brand. You only have to look at the reaction to Facebook timeline, you tube takeovers and branded content channels. However, not all clients still have quite grasped the concept of putting digital at the forefront when planning a campaign. It’s where the agency and production company are having a battle trying to persuade the client that just because this viral is being shown online, it doesn’t cost any less than a TV commercial really. And the output is receiving more attention. Lauren will be discussing the importance of a good relationship between production, agency and client to insure the best end result. The cross pollination if you will that can bring together many aspects to make a great project. Dual screening and beyond

    At 5:20pm to 5:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Salon

    by Simon Warren, Kerry Daynes and Margaret Heffernan

    Debbie did Dallas, and now Salon’s doing Digital. For our very first collaboration with Digital Shoreditch, Salon is taking its heady mix of science, art, psychology to E2, where it will be demanding answers to some pretty big questions about our on-line identities, who are we, how are we seen? and why are we like that.

    To get us some answers we’re bringing super-celeb of the business literarti glitterari Margaret Heffernan. The award winning author’s book ‘Wilful Blindness’ demanded corporations started to take responsibility for their actions or fail, and within a month of publication News Corp was wishing it had! Margaret turns her attention on-line for Digital Shoreditch and examines the technology itself and asks if those unreadable lines of code have a very real influence over the identities we construct.

    We carry more photography technology in our pocket than Weegee used in his entire career, so, in that case why do have so few shots( that didn’t need a helping hand from Instagram) that look good. Photo-tutor Simon Warren will be running a workshop on the rules of photography: composition, available light, framing and portraiture, and will explain just how to get the best shots for your social media from whatever equipment you have to hand.

    Narcissists have more friends on FB and post more alluring pictures of themselves, but is there also a downside to social media abounding with the confident attention seekers? Forensic psychologist Kerry Daynes is no stranger to narcissistic personality disorder having studied its presence in the most complicated criminal minds in the UK. She will lead an informed interaction to address the question of whether social media is placing our self-centred tendencies at the heart of our digital identities.

    At 6:30pm to 8:30pm, Friday 25th May

    In Digital Shoreditch Big Top

  • East End Film Festival on 'IDENTITY'

    by EastEndFilmFestival

    Join the East End Film Festival at Digital Shoreditch for a cinematic exploration of identity in the digital age. Technology, the virtual realm, gaming, social media and their role as the new building blocks of the self will be unpicked in an evening of cinema, clips and cuts traversing this brave new world, including:

    A selection of four short films exploring online identity:

    "Guy 101" - A man hears a story about a hitchhiker from the other side of the Internet in this BAFTA winning short. http://www.movieola.ca/video_str...

    "Avatar Days" - A documentary portrait of four online gamers in Dublin whose daily lives contrast with their virtual identities. The film uses 3D and Motion Capture animation to insert the players’ in-game characters in place of their real selves against the backdrop of the banal urban landscape which they inhabit. http://vimeo.com/12018667

    "Internet Story" - A strange, fast-paced film told through fragments of internet videos, animations, blogs and news articles. A series of shocking events unfolds when a young man creates a public treasure hunt for his own amusement and a video blogger decides to pursue the riddles across country. http://vimeo.com/13780892

    "A Life on Facebook" - A man's life story life told through his Facebook page. http://vimeo.com/17116254

    Live feed from New York – 15 mins - Introduction from director Ondi Timoner

    Feature screening - "We Live in Public" - 90 mins - WE LIVE IN PUBLIC reveals the effect the web is having on our society, as seen through the eyes of “the greatest Internet pioneer you’ve never heard of”, artist, futurist and visionary Josh Harris.

    At 8:30pm to 10:50pm, Friday 25th May