Add an eventSessions at Digital Shoreditch Festival 2012 on Monday 28th May Growth
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- Day: May 28 - Growth
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4 things CEO's want but cant have
by Taylor Wessing and David Kent
- full time consultants so no entity,
- short term leases,
- 3 US employees in the UK from start,
- granting options from the US plan.
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Digital Maze: Exploring The Legal Issues Encountered by Digital Media Companies
by Simon Stokes, Suzanne Huges and Laura Dauny
A presentation and workshop by solicitors in the Corporate/IP and IT team at Blake Lapthorn looking at the legal issues facing digital media companies, from starting up through to protection and exploitation of intellectual property, particularly software.
Questions answered :
As part of last year's Digital Shoreditch, we worked with the London Metropolitan University to provide one-to-one advice clinics. We were regularly asked about legal issues surrounding the start-up of digital media companies. There was also demand for insight into how a company should best protect its IP - especially any software that the company has developed - and how best to exploit third party IP. We also gave advice on website terms and conditions, user terms, privacy policies, the use of cookies and the processing of personal data. We would love to expand our clinics this year to a full workshop/presentation and focus on the broader legal issues commonly encountered by digital media companies and take questions. -
From Xero to infinity and beyond...
by Richard Heap
Whether you are a start up or fast growing SME in the Tech and Media sector, making timely decisions is closely linked to future success. Kingston Smith’s Media & Tech partners will be running their ever popular 1-2-1 30 minute business clinics where you will have an opportunity to ask any tax or accounting related question - including funding, R&D claims, tax credits, and the IP patent box. They’ll also be showcasing Xero, the online accounting software increasingly popular with the technology community, where you get more control for am affordable price.
Questions answered :
Business Advice, Online accounting systems, funding availability, taxation advice, looking after the books -
PR for Start-ups – it’s not about ego, it’s about sales
by Bob Dearsley
PR = media coverage = buzz and excitement = curiosity = interest = sales Quite simple really! We are a B2B technology PR consultancy – experts in bringing tech start-ups into the public eye. But why is PR important? As above, PR creates rapid sales interest amongst early adopters and beyond, but it also brings your ideas to the attention of potential investors. Bob Dearsley, Founder and Chief Exec of ITPR, will host a discussion on promoting tech start-ups in the media, the tangible benefits of such activity and the pitfalls that many ambitious tech start-ups suffer in their PR and marketing strategies.
Questions answered : How can I promote my business in the early days, even when I haven’t got any customers yet? My idea is really rather technical and complex – can I still get the media interested? Which media should I target and with what sort of material? How can I get the attention of insanely busy journalists? How can I promote my business specifically to attract investor attention? I’ve secured a community of early adopter customers, but how do I move my product into the awareness of the mainstream? How do I make sure my media coverage actually creates sales opportunities? What role does social media play in all this?” “What value is rich content – videos and infographics rather than the written word”
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Privacy - the next marketing battlefield?
As it becomes easier to operate online, so the number of websites increase dramatically. Your unique message is lost amongst the thousands of all too similar brands, sites and background noise from Twitter and other social networks of all competing for business.
How do you differentiate your brand from everyone else and increase customer retention?
By caring for your users privacy.
Join Informed Choices CEO Marcus Stafford and discuss this increasingly hot topic about privacy branding to grow your business.Questions answered:
Why is privacy important?
What return will I get from promoting privacy?
What changes will I have to make to my site? -
Table Top: Digitise that business
by Sarah Wood and Stephanie Hughes
The challenges of digital transformation (small and large) can be paralyzing.
We’ve worked with businesses across all sectors and sizes and we can quickly assess how digital they need to be to keep up with change and stay fit for the future.
Most look at digital in the context of communications and marketing. The problems and potential that impact business growth are much broader.
We are different. We assist businesses in understanding what digital means for them. We focus on your business and audiences not campaigns.
Come and join us to discuss, debate or even solve how digital can enhance your business. Or how to help your clients make sense of digital.
Sample questions:
Digitisation? Digital transformation? What can it do for my business? Where do I start?
How do I meet short term goals whilst developing a longer term vision?
How do you find the specialist skills you need?
How is digital impacting the way we work (beyond marketing and social media)?
How do you join up digital and the real worlds? -
Table Top: London Stock Exchange
by Lucy Tarleton
- Why join a public market
- The IPO process
- Preparing for an IPO
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Table Top: Structuring your UK business tax efficiently
by Blick Rothenberg, Melissa Thomas and Nilesh Shah
How the UK structure fits in with the structure of the parent and the UK commercial activities. Plus, learn how other overseas companies manage their UK business on a day to day basis.
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Table Tops: Research & Development in the UK
by Toby Ryland and Blick Rothenberg
Find out about the great tax advantages for R&D expenditure in the UK and whether your activities could qualify.
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Taylor Wessing: Privacy issues
by Christopher Jeffery
Discussing privacy issues for online startups - what needs to be done in the early days.
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Taylor Wessing: Technology and employment law
Discussing topical issues such as (i) 'bring your own devices', (ii) social media policies and (iii) other key employment issues facing emerging growth companies, especially those without a big HR budget, We will look at practical solutions on how to balance budget and making sure you don't create issues.
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Taylor Wessing: Why the UK?
by Mark Barron
Discussing the unique key issues and challenges facing non-UK corporations coming to the UK and specifically Tech City and giving a practical perspective on how we have seen existing investors solve those. We would involve existing investors in the session.
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Bootstrapping for scale - how not to suck at being lean
by Martin Buhr
A workshop on how you can scale your site to withstand traffic without throwing hardware at the problem:
Topics will cover:
- Really Apache? Lighthttpd, NginX and other wonders
- Caching, simples!
- Why your ORM might kill you one day
- Queueing is not just for the EnglishQuestions answered :
1. How can I prepare for scale without spending?
2. What techniques are out there that I can use that will make me a better developer? -
Communicating your startup story and how to go about it
by Richard Garnett
Does the idea of presenting your vision terrify you? Do you have a great business idea but struggle to convince others? There is a commonly held belief that to communicate effectively you need the gift of charisma and ‘presence’. Richard Garnett from Present.me disagrees. He believes that presence is a skill that can be learnt, with the right coaching, in a relatively short period of time. Richard is a former RSC actor and so knows one or two things about keeping an audience engaged. He now coaches senior executives at blue chip companies, helping them present in a more effective and engaging way. In this workshop, Richard will explain the psychology behind why some presentations work and some don’t. In a very practical session filled with tips and tricks, he will cover everything from how to ‘click’ with an investor in only 30 seconds to how to create PowerPoint slides that resonate. Do you need help telling your startup story? Then this session is for you.
Questions answered :
Why is telling a story vital for startup success? How do you communicate effectively, offline and/or online? What are the secrets to a great presentation? -
Digital problem solving for a sustainable world...
Sustainability is the biggest business opportunity of our time. We want your help to find solutions to a live sustainability challenge posed by one of our partners. We're a leading sustainability non-profit. We work with over 100 of the biggest and most pioneering companies on the planet. Our job is to inspire, advise and ratchet up the ambition of business and government to create a sustainable world. What's that got to do with you? The businesses we work with need solutions. Every day they are tackling issues like water use, crashes in commodity prices, risks to supply chains, the challenge of getting people on board. They need innovative ideas fast. We will be bringing one of those live challenges to Digital Shoreditch and running an ideas generation session around it. We'll bring the sustainability thinking and expertise, but we want you to bring the digital expertise and creativity. This is a live business challenge and so there is potential for the best ideas to be taken forward and developed. Join us!
Questions answered :
How can digital play a role in creating a sustainable world? How can we collaborate on big, global challenges? What are the big sustainability challenges facing business and what are the opportunities for the digital community? -
How European Startups are changing the face of Ecommerce
Can be a stand alone or panel. Would love to discuss how the rise of social discovery tools coupled with subscription models and personalization of ecommerce sites are changing how we discover and purchase items online. From crowd sourcing, to social discovery, gaming, quizes, and subscription services, ecommerce firms across europe are changing the way we discover, interact and purchase items online. Stylist Pick, Graze and Rise Art are some examples of European ecommerce businesses which enable people to discover new products through social discovery, and trial new products and services in a low cost subscription model that encourages sampling of new products or services. I'd be happy to introduce Rise Art and how we are helping people discover, connect with and purchase artwork directly from talented rising artists in a risk-free environment. I'd also be happy to organize a panel with other founders of innovative ecommerce businesses including those listed above. See video below for an introduction to Riseart.com
Questions answered :
1. How subscription businesses are building competitive businesses in crowded spaces. 2. How social discovery and social commerce are changing buyer behaviour online 3. What new models companies are using to build sustainable e-commerce businesses -
How to get free publicity for your business in the media
by Mary Murtagh
Award-winning journalist Mary Murtagh will be sharing her expertise as a media insider in her 'How to get free publicity for your business in the media' mini-workshop. Mary travels all over the UK sharing her knowledge about how businesses can grow by using the media. She trains entrepreneurs, start ups and social enterprises on how to write brilliant press releases, what journalists want and how to fast forward their business by featuring in newspapers, radio and television. In this seminar Mary will give her ten top tips for killer press releases, share real life examples of past delegates' media coverage and the positive impact it had on their business and answer any questions you always wanted to ask a journalist but never dared ask.
Questions answered :
What do journalists want? How do I get my business featured in the media? How do I write a press release? What tips have you got for getting journalists' attention? -
Planning for Success
Winston Churchill said, ‘He who fails to plan, plans to fail’ If you get into a taxi and you do not know where you wish to go, you are going to have an expensive ride going no where fast. You may have the greatest idea or product on the planet. However if there is no plan on how to take your proposition to market, no one will hear, see and more importantly buy it. Planning may sound boring. However we all do it and we are generally in fact good at it – in certain circumstances. We are probably really happy to plan our next technology purchase, holiday or outing and perhaps less enthusiastic to organise a financial budget, staff personal development plans or a health and safety policy. Having some simple templates to plan for success in all that you do will give you more time to do what you do best! This will be an interactive workshop showing you exactly how to plan for yourself and your business more successfully. We will be exploring techniques and applying them to your working lives. I’ll be using your actual business examples. This way you leave with learnings that you can put to work right away as soon as you are back at your desk. By the end of our time together you’ll have customised simple 5 Step planning tools ensuring you are heading in the right direction and you get to your destination in the shortest possible time.
Questions answered :
Why is it important to plan? What if I don’t plan? Are plans set in stone? How can I make time to plan effectively? Will planning kill my creativity, motivation and satisfaction? What if my plans change? What if I hate planning? How can I transfer my skills in areas where I am good at planning to where I am less resourceful? Business plans may vary but are the processes similar? What’s an effective way of planning my day/month/year? Are there any areas of my business that I should not plan? How often should I review my plans?Yes
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Table Top: Knowing your market
by Jeremy Hare and Julie Simpkin
Join Jeremy O’Hare and Julie Simpkin, Information Specialists from the British Library Business & IP Centre, to find out what about what free information is out there to help you make the right business decisions. From consumer trends to e-commerce statistics and competitor analysis, there’s a wealth of research you can tap into to add weight to your business plan. You can also find out about the Library’s new Innovating for Growth programme.
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Table Top: Structuring an efficient salary package for UK employees
by Blick Rothenberg and Mark Abbs
Discussion around standard benefits and stock plans. Plus, learn how best to structure arrangements for any overseas nationals coming to work in the UK.
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Taylor Wessing: How to recruit the best non-EU talent
by Charlie Pring
Discussing,
· Entrepreneur visas (for early stage growth)
· Applying for a sponsor licence
· Tier 2 visas
· Recruiting UK graduates
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Taylor Wessing: IP Basics
by Sian Skelton
A round table on what every start-up needs to know (and every investor expects).
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Taylor Wessing: Key legal issues facing non-UK companies
by Taylor Wessing and Philip Shepherd
Discussing how to structure your business from a legal perspective and focussing on key legal issues that all emerging growth companies need to consider and looking at how overseas businesses have managed their UK businesses and risk. We will also discuss how this impacts on investment opportunities.
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The tale of a European startup and the move to America
This side of the pond, you often hear stories about America as a land of prosperity and opportunity. Many of you will end up there one day soon. But how do you treat the key decisions? San Francisco or New York? HQ or satellite office? Which members of the team do you bring with you and how do you decide? Christian Lanng talks through the recent move of Tradeshift from Copenhagen to America and highlights the challenges, opportunities and experience.
Questions answered :
- What are the key considerations when making the move? - Why should you move to America today? - New York or San Francisco? -
Speed Pledging
by Pru Ashby
Using the power of the network to get more of what everyone needs.
Schedule incomplete?
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- Monday 21st [Inspire]
- Tuesday 22nd [Innovate]
- Wednesday 23rd [Career]
- Thursday 24th [Capital]
- Friday 25th [Identity]
- Saturday 26th [Game Jam]
- Sunday 27th [Jam & Hack]
- Monday 28th [Growth]
- Tuesday 29th [Next]
- Wednesday 30th [Brands]
- Thursday 31st [Play]
- Friday 1st [Summit]
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