We constantly use narrative both in our personal and professional lives. Today brands see storytelling as a more powerful tool than traditional advertising, and individuals are seizing on new methods and technologies to express themselves and interact directly with readers. Technology is making storytelling richer, more interactive, more improvised and social – and is transforming audiences into active participants.
How will the multiple platforms and media now available to us affect the way that we tell stories? Will it allow us to tell different kinds of stories? And how will our understanding of narrative be shaped?
21st May to 1st June 2012