Sessions at Digital Shoreditch Festival 2012 about Social Media on Wednesday 30th May Brands

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  • Facebook Fatigue: What are the next big things in social media?

    by Christophe Mallet

    - the drivers behind Facebook fatigue - the social graph vs. the interest graph - the rise of SoLoMo apps (social, local, mobile) and frictionless sharing - niche networks and the real-life graph - Predictions: Socially Augmented Reality

    Questions answered :
    After people start leaving Facebook (or using it for self-promotion and global contact list)...where will they flock? (and what the business model behind that?)

    At 11:00am to 11:05am, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Newness, otherness and snake oil: locating the return on investment from social media.

    by Anthony Tattum

    ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.

    Questions answered :
    How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands.

    At 11:45am to 11:55am, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Blacker Hat Facebook Analysis

    by Mat Morrison

    The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.

    Questions answered :
    Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer?

    At 12:05pm to 12:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Socially conscious media for the socially savvy

    by Matt Morgan

    Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest.  Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets.  Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.

    How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?

    At 12:25pm to 12:40pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • How can social media engage your audience? The Do's and Don'ts

    by Lauren Dyer

    As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?

    Do's and Don'ts for social media

    At 12:45pm to 12:50pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Social media, apps & cookies: building brand trust with digital privacy

    by Simon McDougall and Lindsey Greig

    Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

    Questions answered :
    Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

    At 12:50pm to 12:55pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • From 0 to 100,000 users in 1 hour

    by Leon Tong

    Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?

    If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.

    BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.

    Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.

    This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
    It will be an interactive workshop which will cover the following:
    Key points which will help you grow your online community
    Identifying your high level strategy
    User analysis inclduing metrics of success, user types, personas and user stories
    Information architecture including sitemaps, workflows and issue constraints
    The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
    Questions answered :
    - How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?

    At 12:55pm to 1:00pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: How can social media engage your audience?

    by Lauren Dyer

    As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?

    At 1:45pm to 2:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: The Curator Generation

    by Hassan Mirza

    2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, hand-on ways to express themselves in the present. Join us for a seminar and panel discussion that explores why and how brands are embracing these platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce. A panel of social media professionals will be sharing case studies of brands using these platforms creatively and effectively. Presented by Hassan Mirza, freelance social media consultant, who has worked on campaigns for Skype, NSPCC, Museum of London, the Law Society and a range of small businesses.

    Questions answered : How can brands leverage the power of these platforms while generating business? What is the difference between content creation and curation? How can brands drive engagement and crowdsource content through competitions? How can visual social platforms enhance SEO? How do brands engage communities and drive qualified traffic?

    At 1:45pm to 2:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: Social media, apps and cookies: building brand trust with digital privacy

    by DataGuidance

    Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

    Questions answered : Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

    At 2:15pm to 2:45pm, Wednesday 30th May

    In Digital Shoreditch Big Top