by Phil Stuart
Games can do much more than just entertain. This Micro-talk highlights the power of 'games with purpose' and how they can be used to engage audiences on subjects like death, drug-addition and mental health.
by Bruce Hellman
The Quantified Self movement is getting lots of interest, with new devices (Nike Fuleband, Jawbone Up), websites (Tic Trac, Track Ignite) and apps appearing. Most products and services are designed from the point of view of the technology; not the end user. How can things be designed from the user's perspective, being simple to use an beautiful in order to attract the non-geeks? We're having a try with uMotif.com and would like to share our story Questions answered : Is Quantified Self going to become mainstream? How to attract the non-tech geek? Does uMotif have an interesting approach?
- IP and merchandising - what every start-up needs to know (and every investor will expect).
- Privacy issues for on-line start-ups - what needs to be done in the early days?
- Gambling regulations.
- Unfair trading/advertising.
A Headline I have been waiting for: "Future TV Disruption - Forbes says it's Worth Half a Trillion Dollars For Internet Companies". The intersection (media convergence) of TV, Gaming, Social, and the Web is the space that I work and love to revel in. And am happy to share my thoughts. From Apple TV to Zeebox - Connected TV to Social TV - there's massive changes on the horizon. How can tech startups participate in the some 200 billion pounds in global TV ad spend that coming up for grabs?
Questions answered :
What is the next big thing? How will TV and the Internet intersect? What's Connected or Smart TV? What's Social TV? What's Multiplatform Engagement? What's Transmedia? What are TV Apps?
21st May to 1st June 2012