Sessions at Digital Shoreditch Festival 2012 about Social Media on Thursday 31st May Play

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  • Table Top: Will Broadcasters lose out with Smart TV and Mobile? Focusing on Football and Share The Match.

    by Craig Smith

    The future of the television screen is interactive and will be used in conjunction with a number of other devices. TV will have to change and become more social. Who are the big players in the social TV space and who is winning across the globe?

    Questions answered :
    What is the future of broadcasters? How do social networks play a part in the television space?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • TV Beyond the Hashtag...

    by Barry Pilling

    Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.

    Questions answered :
    How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?

    At 4:50pm to 5:00pm, Thursday 31st May

    In Digital Shoreditch Big Top

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