Sessions at Digital Shoreditch Festival 2012 about Agencies

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Monday 21st May 2012

• Top tips for getting new clients

  by Alex Silbille

  You're a digital marketing agency producing great work. How do you get other brands to notice what you're creating and get you on their pitch list? How do you make sure you continue to have interesting opportunities for your team to work on? How do you ensure a regular flow of new business? We are a business development agency, specializing in lead generation for creative agencies. We work with some of London's biggest and smallest digital agencies, helping them to build relationships and win business from the brands they really want to be working with.

  Our talk will cover the following areas: - How to decide who to target? - How to find contact details for decision makers. - How to make contact. - How to make your agency stand out against your competitors. - How to ensure consistent growth. - How to get your team motivated to contribute to the pursuit of new business.

  Questions answered : How do I grow my agency and get new clients?

  • Agencies
  • Brands
  • Business
  • Clients

  At 4:30pm to 4:40pm, Monday 21st May

  In Digital Shoreditch Big Top

Friday 25th May 2012

• Net./wars: Who owns you online?

  by Wendy M. Grossman

  Information is the oil of the 21st century," Mark Getty has said – and the insight led him to found one of the world's biggest digital picture agencies. But information about each of us is far more valuable,
  especially after it's been collected, matched, mashed up, analysed, and built into profiles to be used in everything from marketing to electioneering. Can we evade our digital gatekeepers?

  • Agencies
  • Digital
  • Marketing

  At 4:00pm to 4:20pm, Friday 25th May

  In Digital Shoreditch Big Top

• Cross Pollination. The digital drive between production and agency

  by Lauren Dyer and Superglue

  The ad world as we know it is changing, obviously. It’s a constant evolution. With new technology occupying the digital space readily. And everyone is now fully aware of how digital is no longer an accessory/bolt on to their campaign. Now, more than ever the digital and social aspect of a project is pushing towards the heart of a brand. You only have to look at the reaction to Facebook timeline, you tube takeovers and branded content channels. However, not all clients still have quite grasped the concept of putting digital at the forefront when planning a campaign. It’s where the agency and production company are having a battle trying to persuade the client that just because this viral is being shown online, it doesn’t cost any less than a TV commercial really. And the output is receiving more attention. Lauren will be discussing the importance of a good relationship between production, agency and client to insure the best end result. The cross pollination if you will that can bring together many aspects to make a great project. Dual screening and beyond

  • Advertising
  • Agencies

  At 5:20pm to 5:35pm, Friday 25th May

  In Digital Shoreditch Big Top

Wednesday 30th May 2012

• Mother featuring Ikea and Becks

  by Jacob Wright and Sara Tate

  what we loved and what we learned in 2012

  • Agencies

  At 4:00pm to 5:00pm, Wednesday 30th May

  In Digital Shoreditch Big Top