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You're a digital marketing agency producing great work. How do you get other brands to notice what you're creating and get you on their pitch list? How do you make sure you continue to have interesting opportunities for your team to work on? How do you ensure a regular flow of new business? We are a business development agency, specializing in lead generation for creative agencies. We work with some of London's biggest and smallest digital agencies, helping them to build relationships and win business from the brands they really want to be working with.
Our talk will cover the following areas: - How to decide who to target? - How to find contact details for decision makers. - How to make contact. - How to make your agency stand out against your competitors. - How to ensure consistent growth. - How to get your team motivated to contribute to the pursuit of new business.
Questions answered : How do I grow my agency and get new clients?
As it becomes easier to operate online, so the number of websites increase dramatically. Your unique message is lost amongst the thousands of all too similar brands, sites and background noise from Twitter and other social networks of all competing for business.
How do you differentiate your brand from everyone else and increase customer retention?
By caring for your users privacy.
Join Informed Choices CEO Marcus Stafford and discuss this increasingly hot topic about privacy branding to grow your business.
Why is privacy important?
What return will I get from promoting privacy?
What changes will I have to make to my site?
Brian Jensen, Head of Innovation at OgilvyOne UK and Nicole Yershon, Director of Innovative Solutions, Ogilvy & Mather UK will talk about their experiences of how, more than ever before, new collaboration, innovation and disruptive business practices are the way forward for brand marketers and agencies (even the integrated ones.)
Branded Content is now quickly becoming as an ubiquitous marketing communication principle to drive consumer engagement and social conversation as 'Ads' were in the last century. But mostly it is still applied as a campaign or program tactic, not embraced as a brand strategy. After all, the transition from message distributor to content producer represents not only a different mind-set from brands but also a significant re-organisation of resources and budget.
Patou will show some of Ogilvy's best work for clients such as IBM, Louis Vuitton, Perrier and Coca-Cola to illustrate how Big Brands are moving forward, how Ogilvy is developing its Branded Entertainment capability at the heart of its advertising agency through a.o. real collaboration with the Media & Content Industry... resulting - we hope you'll agree - in Big Bold Brand Building Solutions that are far from Boring.
by James Eder
For a generation of young people today, digital media feels as vital to their everyday lives as eating and drinking. But how should brands respond to this and what role should they play? James will share his insights on the importance of the 18-24 audience, what they want from brands and what platforms they are using (e.g. do they know Pinterest, are they migrating to Google+?).
by Hassan Mirza
2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, hand-on ways to express themselves in the present. Join us for a seminar and panel discussion that explores why and how brands are embracing these platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce. A panel of social media professionals will be sharing case studies of brands using these platforms creatively and effectively. Presented by Hassan Mirza, freelance social media consultant, who has worked on campaigns for Skype, NSPCC, Museum of London, the Law Society and a range of small businesses.
Questions answered : How can brands leverage the power of these platforms while generating business? What is the difference between content creation and curation? How can brands drive engagement and crowdsource content through competitions? How can visual social platforms enhance SEO? How do brands engage communities and drive qualified traffic?
Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.
Questions answered : Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?
21st May to 1st June 2012