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With online businesses growing ever more popular Naweed Shams and Marc Taylor will be teaching you some of the skills you need to turn your passion into a business.
You're a digital marketing agency producing great work. How do you get other brands to notice what you're creating and get you on their pitch list? How do you make sure you continue to have interesting opportunities for your team to work on? How do you ensure a regular flow of new business? We are a business development agency, specializing in lead generation for creative agencies. We work with some of London's biggest and smallest digital agencies, helping them to build relationships and win business from the brands they really want to be working with.
Our talk will cover the following areas: - How to decide who to target? - How to find contact details for decision makers. - How to make contact. - How to make your agency stand out against your competitors. - How to ensure consistent growth. - How to get your team motivated to contribute to the pursuit of new business.
Questions answered : How do I grow my agency and get new clients?
Unexpected partnerships can bring real benefits
This session highlights a wide range of activities and opportunities that exist to support business within a modern university, from world leading research, business development and consultancy to collaborative working, student internships and community partnerships.
Interdisciplinary collaborations - which occur both within and between business and education - bring together different perspectives and approaches to a problem, allowing more innovative and creative solutions to be found, for example by bringing together practitioners from different backgrounds or professions to work in partnership to enhance services to the public, product development or other forms of enterprise.
To enhance your understanding of the opportunities and benefits that engaging with universities can offer you and your business; this is a session you cannot afford to miss.
Ali Campbell & Adam Stark, Living map - Visions on Mile End Road
Living Map is a collaborative project involving Drama students and Media and Arts Technology Postgraduates from Queen Mary, University of London and community groups of all ages, using live performance and digital technology to transform public awareness of Mile End Road as a site where many people meet, interact and dream. The results will be part-performed, part-displayed as interactive projections and part-audible as a sound installation, with speakers installed in grills along the side of Queen Mary college along the Mile End Road.
Living Map uses techniques developed by a QM Drama Academic, Ali Campbell who has previously used these techniques with great success in settings as diverse as Rio de Janeiro, Lewes and Beckton.
London Metropolitan University's WOW agency is engaging students and graduates with business, start-ups, SME's and Social Enterprise. See how these bright new minds can provide innovation, breakthrough thinking, expertise and low-cost or free solutions.
How can businesses and universities talk more effectively with each other to solve business problems?
This interactive workshop aims to expand, develop and generate innovative and original concepts and seeks to identify ways to break down barriers to business and university collaborations.
There are many pathways and processes already in place for businesses and universities to engage, however, this is where you get creative! Sara Jones and Stephen Clulow will employ techniques refined within City University London’s Cass Business School to lead you through the thought development.
Lunch for those who attended the morning session followed by the Exhibition.
A chance to see, hear and touch the results of University collaboration. Demonstrating digital work (games, apps and hacks) created as part of ongoing collaborations. Meet students, researchers and academics who will show you their work on a variety of mobile devices and big screens.
Listen to the stories from businesses who have achieved amazing things through collaboration.
RCUK Digital Economy
Research Councils UK (RCUK) invest £3bn annually in research in Universities and the Public Sector. The Digital Economy is a key RCUK strategic research theme. So far £138m has been invested in building the capacity and expertise needed to realise the Digital Economy through our three Digital Economy Research Hubs, led by Nottingham, Newcastle and Aberdeen Universities and training a new generation of digital economy researchers through seven Centres for Doctoral Training.
CS4FN (Computer Science for Fun) MAGIC
Computer science is behind today’s technological magic – from audio compression to imaging the human brain. See clever conjuring tricks that will challenge you to work out how they are done. We then reveal how the same techniques that make the magic work are responsible for some of the most interesting computer science applications around. http://www.cs4fn.org/
Take a teapot and use technology to modify/hack/enhance it. Make an interactive tabletop installation that allows visitors to navigate London through its contemporary tea culture. The Sound Mapping London Tea Houses installation was born!
Ben Bengler group music making Table
How can technology be used to enable strangers to make sweet music? Come and play!
David Meckin assistive musical instrument
A Glockenspiel controllable by a touch screen or soft padded cushions to enable everyone to join in.
Julie Freeman data visualisation owl
An owl that can be controlled by a data stream.
Christian Heinrich and Andrew McPherson's enhanced keyboard
A keyboard that can bend and sustain notes using the keys....and then can become a guitar if you feel the need!
Media Arts Documentaries
What is new media art? How are new technologies changing our perception of art and....what does it look/sound/feel like? Media and Arts technology researchers have produced these short films to explore this new and dynamic art form.
Di Mainstone and Dave Meckin the WHIMSICHORD
The WHIMSICHORD is a wearable interactive musical instrument that will react to the movement and touch of users (or Movicians) responding with sound. We have coined the term ‘Movician’ to describe this hybrid act of composition and choreography. WHIMSICHORD comprises of striking spring-like modules that are connect to a series of fixed landing-pads via retractable chords. Each component can be plucked from its landing-pad and attached to the Movician in a myriad of ways. Our soft sculptures are specially designed around the body to seamlessly grip to the Movician as they traverse space and interact with the piece to produce music. As Movicians connect to the modules they will draw elegant lines from the surrounding architecture onto to the body. These strings can be twanged to produce sound, and each participant will become a human string instrument.
Chatterbox are developing a conversation platform which enables brands and corporations to identify and engage with their community of consumers in online interactive media such as Twitter and Facebook. Powered by recent research emerging from Queen Mary University of London, we enable corporations to find and support brand advocates and manage their brand reputation. We do this by applying high grade conversation analytics to large quantities of social data in order to extract the core users who drive brand conversation and opinion.
C4DM (Centre for Digital Music) B-Keeper
B-Keeper - Drum tracker for live performance that allows you to take over the role of drums in a band. The software program analyses the beats played so that the song varies its tempo in response to the drummer.
Automatic mixing & intelligent sound engineering tools
C4DM Sonic Visualiser
Sonic Visualiser - software for viewing and analyzing audio files- The aim of Sonic Visualiser is to be the first program you reach for when want to study a musical recording rather than simply listen to it. We hope Sonic Visualiser will be of particular interest to musicologists, archivists, signal-processing researchers and anyone else looking for a friendly way to take a look at what lies inside the audio file.
City University London - Fly an airship
Fly an airship using your body movements, see if you can successfully navigate the course
City University London - Dynamic Boris bike visualisation
Do you use a ‘Boris Bike’? See how other people use their bike in our dynamic representation of ‘Boris Bike’ usage that visualises data supplied by TfL
City University London - Real-time eye tacking
Experience City’s Human Computer Interaction Lab. Try the real-time eye tracking that shows you where you look, and for how long, as you browse the web
City University London - Thought control
Control a computer with your thoughts using our brain interaction software
City University London - From print to digital
Learn how SAGE Publications is handling the transition
City University London - Elements
See science reported in videos and animations in our student-generated digital science newspaper, ‘Elements’
City University London - Dementia
See the City app that is helping dementia carers find new, creative ways to engage with patients
City University London - Games
Play 5 new computer games developed by Games Technology Students at City
UCL's CASA (The Bartlett Centre for Advanced Spatial Analysis) digital research from presented in a physical form: Pigeon Sim
Have you ever looked at a pigeon and wished you could experience life through its beady eyes? Well now you can, thanks to the Pigeon Simulator – created as a new way to visualise the cities and its data feeds.
UCL's CASA London Data Table
The London Data Table cycles through a series of visualisations to show to present a view of London from above. Combining a projector with a short throw lens, a table cut to the outline of London and various processing scripts and movies allowed an instant view of complex data feeds. The visualisations depict the hidden city in which we live giving people a greater understanding of transport and pedestrian flows that happen everyday in the city. The Visualisation to be shown on the day is sponsored by UCL Advances and analyses and visualises east London's Tech City.
The membership organisation for providers of business advice, training and resources to new entrepreneurs and small businesses in London.
Successful collaboration between business and universities
Technology hubs gain enormous benefits from effective engagement between Universities and Companies; Stanford University in Silicon Valley, Cambridge University in Silicon Fen. Shoreditch has world-class research institutions on its doorstep – how can we enable the exchange of expertise, resources and ideas that will help drive Tech City, London and the UK to the next level in digital innovation?
Part of the success of the Tech City ecosystem is the ability to build relationships with other SMEs and entrepreneurs because of proximity. Stronger relations with investors, government and big business have taken shape as the talent and innovation in the cluster has been recognised. But, what about established institutions on your doorstop and beyond?
Collaboration between universities and SMEs has often flown under the radar. So, what works? How do successful collaborations between local businesses and universities happen? What new forms of partnership can we develop?
The final INNOVATE session, chaired by Kam Star of Playgen and Digital Shoreditch, will answer these questions.
It’s a story of one man with a simple belief - business software is broken and needs fixing. Christian Lanng, CEO of Tradeshift, will tell you how he took this simple idea and turned it into a successful startup story. Two years on and Tradeshift is approaching 100,000 customers in over 190 countries. It has been valued at $136m and has received $30m in funding. A trained sociologist, Christian will explain how he cultivated a unique working environment in Copenhagen and motivated a team to do something incredible. And it’s more than just Ideas Paint on the walls. Attendees can hear tips and tricks from someone that has been there and done it and the challenges the company is now facing as it expands significantly across several continents. He’ll also reveal how the Tradeshift “Mum and Dad” keep the close knit team together...
Questions answered :
- What can you learn from the way the Danes do business? - How do you change your perspective on startup habits? - How does your national identity fit in with becoming a growing global business?
by Damian Ryan
Mediaventura conducted a survey of close to 1000 institutional investors (VC's, Family Offices, Private investors) to take the pulse of the market in terms of key trends for investment the UK digital media sector. Mediaventura would like to share this feedback with business owners and entrepreneurs keen to grow their business and take the right steps towards a capital raise and becoming investment ready.
Questions answered :
What are the hot areas investors are looking at? Where is the money? How do you value a business in the digital media sector? How does the UK compare with other global markets? Key challenges and opportunities that lie ahead for investment? What are the top tips for becoming investment ready? What are the pros and cons of selling my business? What deal structures exist and how do I know what's right for my business?
Executive summaries, pushing investor buttons, funding sources, Monetization
Questions answered : What are the key components to an executive summary?, How do I make the transition from Business Plan to IM? What does an investor want to see? How much should I give away? What are my funding options?
Michael Veitch will be introducing, Robot a new digital product and business development company based out of London.
Coming in at the pre seed stage, Robot, concept, refine, prepare and produce digital businesses and platforms with entrepreneurs and companies.
Taking ideas and building digital products.
INTRO is a business networking app and matching platform that connects you to the people you're looking for nearby.
We believe online presentations are broken. Psychological studies show that the combination of content and a human face is key to keeping an audience engaged. We launched Present.me to solve exactly this problem. Present.me allows anyone to create online presentations that feature synchronised slides and video side-by-side, playable on-demand. Whether it’s pitching for new business, updating your team, setting assignments for students or applying for a job, Present.me allows you to record and share your ideas in a whole new way. This session will reveal why Present.me’s combination of video and content is the perfect way to create online, on-demand presentations that engage and resonate.
Questions answered :
What is the story behind Present.me? What issues does Present.me solve? How does Present.me work? What is the Present.me business model?
by Bill Mayon-White
Calling Creatives and Business Owners:
Do justice to yourself!
Take care of your team!
Identifying, retaining and capitalising on your Intellectual Assets (IA).
For creatives, designers, artists and business owners in SMEs and micro
Presenter: Bill Mayon-White, Contromex Business Services Limited and
London School of Economics.
All of us face a range of dilemmas and challenges over the management and control
of our Intellectual Assets (IA) and our Intellectual Property (IP) sooner or later.
Sadly, most of us delay dealing with these challenges only to find out that we have
lost out, big time, further down the road.
This brief overview will examine some of the challenges of IA and IP identification
Coverage will include:
1. An introduction the “Co-petition Dilemma” – How can I partner with other
businesses without losing control of my IP?
2. Working with a typology of for Information Assets: Human, Relational and
3. Benchmarking your IA management against other firms, and “best of breed”.
4. The session will also touch on Copyright, Brands, Trademarks and Patents,
and some does and don’ts around the use of Creative Commons, Open
Source and digital copyright.
Whether you are a start up or a “mature” business we know you will have some
questions on “How should I best manage my Intellectual Assets?”
So come along and join us for Digital Shoreditch 2012.
by Rose Lewis
An interactive session on raising investment for start-ups
Questions answered :
What is a typical funding journey How to choose the right type of investors and how best to approach them What needs to be place to ensure you close a deal.
by Ramsey Khoury
Tired of having your ideas shot down at work? Fed up with departmental barriers between you and the big decision makers? Well friends, in this presentation I'm going to show you how you can successfully deliver breakthrough ideas even in the harshest corporate environments and do the sort of work you've always dreamed of doing. You probably already know everything there is to know about how to innovate, sure you do, you're the "ideas guy". The real problem is that your organisation is just paying lip-service to innovation or it's too complacent, bureaucratic or risk averse to do anything about it. In fact, 75% of innovation investments by organisations never make it to market. I'll show you how to stop your ideas getting diluted, or even worse polluted, and reveal how to fulfil your true potential. So stop spinning your wheels and prepare to see your breakthrough ideas actually break through.
Questions answered :
How can I be more influential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos? Detail or vision, which is most important? How can I have fun at work?
by Suzanne Huges, Laura Dauny and Simon Stokes
A presentation and workshop by solicitors in the Corporate/IP and IT team at Blake Lapthorn looking at the legal issues facing digital media companies, from starting up through to protection and exploitation of intellectual property, particularly software.
Questions answered :
by Richard Heap
Whether you are a start up or fast growing SME in the Tech and Media sector, making timely decisions is closely linked to future success. Kingston Smith’s Media & Tech partners will be running their ever popular 1-2-1 30 minute business clinics where you will have an opportunity to ask any tax or accounting related question - including funding, R&D claims, tax credits, and the IP patent box. They’ll also be showcasing Xero, the online accounting software increasingly popular with the technology community, where you get more control for am affordable price.
Questions answered :
Business Advice, Online accounting systems, funding availability, taxation advice, looking after the books
The challenges of digital transformation (small and large) can be paralyzing.
We’ve worked with businesses across all sectors and sizes and we can quickly assess how digital they need to be to keep up with change and stay fit for the future.
Most look at digital in the context of communications and marketing. The problems and potential that impact business growth are much broader.
We are different. We assist businesses in understanding what digital means for them. We focus on your business and audiences not campaigns.
Come and join us to discuss, debate or even solve how digital can enhance your business. Or how to help your clients make sense of digital.
Digitisation? Digital transformation? What can it do for my business? Where do I start?
How do I meet short term goals whilst developing a longer term vision?
How do you find the specialist skills you need?
How is digital impacting the way we work (beyond marketing and social media)?
How do you join up digital and the real worlds?
by Blick Rothenberg, Melissa Thomas and Nilesh Shah
How the UK structure fits in with the structure of the parent and the UK commercial activities. Plus, learn how other overseas companies manage their UK business on a day to day basis.
by Richard Garnett
Does the idea of presenting your vision terrify you? Do you have a great business idea but struggle to convince others? There is a commonly held belief that to communicate effectively you need the gift of charisma and ‘presence’. Richard Garnett from Present.me disagrees. He believes that presence is a skill that can be learnt, with the right coaching, in a relatively short period of time. Richard is a former RSC actor and so knows one or two things about keeping an audience engaged. He now coaches senior executives at blue chip companies, helping them present in a more effective and engaging way. In this workshop, Richard will explain the psychology behind why some presentations work and some don’t. In a very practical session filled with tips and tricks, he will cover everything from how to ‘click’ with an investor in only 30 seconds to how to create PowerPoint slides that resonate. Do you need help telling your startup story? Then this session is for you.
Questions answered :
Why is telling a story vital for startup success? How do you communicate effectively, offline and/or online? What are the secrets to a great presentation?
Winston Churchill said, ‘He who fails to plan, plans to fail’ If you get into a taxi and you do not know where you wish to go, you are going to have an expensive ride going no where fast. You may have the greatest idea or product on the planet. However if there is no plan on how to take your proposition to market, no one will hear, see and more importantly buy it. Planning may sound boring. However we all do it and we are generally in fact good at it – in certain circumstances. We are probably really happy to plan our next technology purchase, holiday or outing and perhaps less enthusiastic to organise a financial budget, staff personal development plans or a health and safety policy. Having some simple templates to plan for success in all that you do will give you more time to do what you do best! This will be an interactive workshop showing you exactly how to plan for yourself and your business more successfully. We will be exploring techniques and applying them to your working lives. I’ll be using your actual business examples. This way you leave with learnings that you can put to work right away as soon as you are back at your desk. By the end of our time together you’ll have customised simple 5 Step planning tools ensuring you are heading in the right direction and you get to your destination in the shortest possible time.
Questions answered :
Why is it important to plan? What if I don’t plan? Are plans set in stone? How can I make time to plan effectively? Will planning kill my creativity, motivation and satisfaction? What if my plans change? What if I hate planning? How can I transfer my skills in areas where I am good at planning to where I am less resourceful? Business plans may vary but are the processes similar? What’s an effective way of planning my day/month/year? Are there any areas of my business that I should not plan? How often should I review my plans?
by Julie Simpkin and Jeremy Hare
Join Jeremy O’Hare and Julie Simpkin, Information Specialists from the British Library Business & IP Centre, to find out what about what free information is out there to help you make the right business decisions. From consumer trends to e-commerce statistics and competitor analysis, there’s a wealth of research you can tap into to add weight to your business plan. You can also find out about the Library’s new Innovating for Growth programme.
Discussing how to structure your business from a legal perspective and focussing on key legal issues that all emerging growth companies need to consider and looking at how overseas businesses have managed their UK businesses and risk. We will also discuss how this impacts on investment opportunities.
This side of the pond, you often hear stories about America as a land of prosperity and opportunity. Many of you will end up there one day soon. But how do you treat the key decisions? San Francisco or New York? HQ or satellite office? Which members of the team do you bring with you and how do you decide? Christian Lanng talks through the recent move of Tradeshift from Copenhagen to America and highlights the challenges, opportunities and experience.
Questions answered :
- What are the key considerations when making the move? - Why should you move to America today? - New York or San Francisco?
Bridging the physical and virtual worlds, thanks to the mobile contactless technologies
Brian Jensen, Head of Innovation at OgilvyOne UK and Nicole Yershon, Director of Innovative Solutions, Ogilvy & Mather UK will talk about their experiences of how, more than ever before, new collaboration, innovation and disruptive business practices are the way forward for brand marketers and agencies (even the integrated ones.)
by Chris Wistow
As one of the grandaddy’s of Shoreditch, Last.fm has been part of and witnessed the incredible development of the of the East London tech scene. Now in 2012, with some of the world’s best developers/agencies/creatives on their doorstep, there’s a huge opportunity for local tech businesses to work together to not only create and execute award winning ideas but ensure the on-going support and growth of the tech community.
Questions answered: How has being located at the heart of the UK tech scene and being surrounded by an ecosystem of world best developers/agencies/creatives benefited Last.fm and the clients (advertisers) they work with?
by Tom Hall
We believe collaboration is fundamental to successful digital innovation. But it’s not always easy. Pearson’s Future Technologies and Partnerships team recently set-out to explore what makes a successful collaboration. Interviewing the people and businesses that together have created new digital experiences - from the Mozilla Foundation and Dundee University, Aurasma and the British Fashion Council, Rewired State and SleepyDog - we sought to discover the secrets behind successful partnerships.
At this session, we will discuss the findings so far and share some of the common themes that have driven successful
projects. What are the principles of a fruitful partnership? What are the common pitfalls? How can we all work better collaboratively?
Questions answered: How can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?
How to sell your services and work collaboratively with as apart of an eco-system with other agencies and technical partners. This will help small companies learn how they can sell their services and work together for the greater good of the client.
Questions answered :
Merging processes. Understanding how work and services are commissioned. How to market yourselves? Communication styles. Finding a niche. Creating a killer presentation. How big the opportunity is? Working styles.
Merging processes Understanding how work and services are commissioned How to market yourselves Communication styles Finding a niche Creating a killer presentation How big the opportunity is Working styles
In the run up to the Olympics we are aiming to 'crowd source' £5m for Shoreditch businesses
Questions answered :
How, why, what and when?
21st May to 1st June 2012