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Successful collaboration between business and universities
Technology hubs gain enormous benefits from effective engagement between Universities and Companies; Stanford University in Silicon Valley, Cambridge University in Silicon Fen. Shoreditch has world-class research institutions on its doorstep – how can we enable the exchange of expertise, resources and ideas that will help drive Tech City, London and the UK to the next level in digital innovation?
Part of the success of the Tech City ecosystem is the ability to build relationships with other SMEs and entrepreneurs because of proximity. Stronger relations with investors, government and big business have taken shape as the talent and innovation in the cluster has been recognised. But, what about established institutions on your doorstop and beyond?
Collaboration between universities and SMEs has often flown under the radar. So, what works? How do successful collaborations between local businesses and universities happen? What new forms of partnership can we develop?
The final INNOVATE session, chaired by Kam Star of Playgen and Digital Shoreditch, will answer these questions.
Brian Jensen, Head of Innovation at OgilvyOne UK and Nicole Yershon, Director of Innovative Solutions, Ogilvy & Mather UK will talk about their experiences of how, more than ever before, new collaboration, innovation and disruptive business practices are the way forward for brand marketers and agencies (even the integrated ones.)
by Tom Hall
We believe collaboration is fundamental to successful digital innovation. But it’s not always easy. Pearson’s Future Technologies and Partnerships team recently set-out to explore what makes a successful collaboration. Interviewing the people and businesses that together have created new digital experiences - from the Mozilla Foundation and Dundee University, Aurasma and the British Fashion Council, Rewired State and SleepyDog - we sought to discover the secrets behind successful partnerships.
At this session, we will discuss the findings so far and share some of the common themes that have driven successful
projects. What are the principles of a fruitful partnership? What are the common pitfalls? How can we all work better collaboratively?
Questions answered: How can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?
by Tom Hall
21st May to 1st June 2012