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by Andrew Gilbert
The last few years have seen the electric vehicle market develop in leaps and bounds. Electric vehicles (EVs) are now universally recognised as the future of the automotive industry, with cars such as the Nissan Leaf entering the market in 2011. However, there is no doubt that barriers to mass-market adoption still remain, primarily in terms of efficiency, cost and usability.
The future of the electric car depends on whether we can successfully tackle these challenges: designing a vehicle that can be used, re-fuelled and enjoyed without any additional hassle for the driver. What are the conditions we need for success?
by Anthony Thomson
This session will look at some of the more unexpected factors that affect the EV market. Factors that at the moment, we don’t really take into consideration when talking about EVs – health, the youth market – will play a pivotal role in the dominance of EVs in the transport sector. Creating any new market is a difficult business, and Qualcomm Halo has worked hard to understand the ingredients for success when it comes to EVs. Qualcomm Halo’s wireless charging is one example of how to manage a complex supply chain and how to build a viable and competitive ecosystem around the EV market.
21st May to 1st June 2012