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by Richard Pearey
New service, spogo.co.uk, uses digital to make the nation healthier post London 2012
A key justification for London 2012 was using it as the catalyst to get the nation fitter. There is little evidence from the past to suggest hosting an Olympics will do this. However, we are confident this is to change and digital is a major reason. spogo is the official London 2012 digital legacy, bringing together the resources of Sport England and the FIA (Fitness Industry Association) with some pioneering digital brands and some enthusiastic marketing folk to get people off the couch.
by Anthony Thomson
This session will look at some of the more unexpected factors that affect the EV market. Factors that at the moment, we don’t really take into consideration when talking about EVs – health, the youth market – will play a pivotal role in the dominance of EVs in the transport sector. Creating any new market is a difficult business, and Qualcomm Halo has worked hard to understand the ingredients for success when it comes to EVs. Qualcomm Halo’s wireless charging is one example of how to manage a complex supply chain and how to build a viable and competitive ecosystem around the EV market.
How information access and digital technologies are changing the way we manage our health
21st May to 1st June 2012