Your current filters are…
2012 is the year when the analogue TV signal will be switched off and all linear television will be delivered digitally. Access to more channels means that we’re watching more TV than ever. In addition to this we’re also watching more and more catch-up TV on the web and TV is expanding into to new times and places via laptops, tablets and mobiles. We’re also now increasingly watching TV with at least one other screen or internet enabled device to hand and there has been an explosion of companion apps like Zeebox, designed to enhance our TV viewing. So in this multi-screen, digitally enabled world how is TV being used to express key aspects of identity?
Tagged is a one-off intervention specially created for IDENTITY day at Digital Shoreditch. On the day, visitors will be invited to tag one another using physical tags. A physical manifestation of an act we have all become so accustomed to doing online. How will YOU use your tags on the day?
by Tony Fish
Once you have moved past the fact that identity doesn't matter, trust is something you cannot put into an algorithm and private only exists due to law; we can start to talk about how to make money from identity and the business models. Tony will explore how we all have different and deep routed opinions on how data and identity are connected and that we talk cross-purpose in both the board room and to customers which gives this impression of anything to do with identity, privacy and trust is difficult and complexity. However we will explore the business models and how to analyse data, without it being creepy. To do this we will have to be prepared to leave a few of our outdated white, male, middle classed and techy views at the door.
Whilst technology is increasingly allowing us to interact and engage 24/7/365, at home, work, out and about and in most places round the world, it is mostly seen as an enabler rather than an agent for persuasion. Many would argue that the growth of digital and social technologies puts the user back in control however, we'll argue it actually gives brand marketers more touchpoints to influence audience behaviour. A multi-channel customer journey is a fragmented complex affair that doesn't sit neatly with broad socio-economic definitions. To be commercially effective in a multi-channel world, the disciplines of user experience, ethnography and tribal behaviours have never been more important. Unlocking group behaviours that may sit across age groups, earning power or household size is the key to developing persuasive destinations that drive audiences to take action.
by Ilka Noggler
This session will explore the power of social media in creating and driving global social movements. We will discuss the dynamics and identity of social movements in the digital age and look at women's rights and women and development in particular - exploring ways in which social media activism/ global digital activism can positively change the lives of women (and men). All of this will be very much around the work that Women for Women International do in the eight war-torn countries it operates in and the concrete impacts and successes to date. An open discussion will be held around the potential and limitations of social/ digital media in creating/ amplifying change in individuals and communities.
Ever wondered what happens to an idea when you share it online? This 30 minute session will help you create a unique roadmap for your Digital Identity based on the way you think and communicate, bridging the gap between your physical and digital lives.
MzTEK Tinker Space - Emilie Giles, MzTek
Digital Identities - Keiichi Matsuda and James Alliban, Cell
The importance of identity in creating persuasive user journeys - Andy Farmer, Cimex
Testimonies - Lorenzo Belenguer
SPOGO - Can digital get you physical? New service, spogo.co.uk, uses digital to make the nation healthier post London 2012 - Richard Pearey, Spogo (with spotify and zeebox partners)
Online consumers are the hero of their own epic adventure.
Successful brands play 'best supporting actor' and don't hog the limelight - Adam Graham – CEO, Weapon7
Global movements fuelled by social media - Ilka Noggler
Digital Identity Mapping - Abhay Adhikari
by Andrew Ravenscroft
“There’s no point in asking
You’ll get no reply.” (Sex Pistols, 1977)
RadioActive is inspired by musical revolutions as varied as the birth of blues, punk, hip-hop and acid-house, and Orson Well’s notion of ‘the confidence ignorance’. It is a new and radical project and approach, being initiated by a consortium of researchers, youth and community workers, local charities and creative people in general - that uses internet radio and social media to engage and develop socially excluded young people in East London. Exploring rich and varied personal and community identities, and promoting their articulation, expression and positive transformation, are pivotal to RadioActive. It embodies a new approach to social media design - that is conceived as an intervention in existing digital, and mixed-reality, cultures. The fundamental idea is to catalyse, organise and legitimise the digital practices, content production and critical and creative potential of marginalised young people to provide a new and original community voice. This voice will combine the intimacy, relevance and ‘touchability’ of local radio with the crowd sourcing power of social media. Critical and creative cultural development, embracing the underground and challenging the status quo through the expression of lived experience.
“It’s like a jungle sometimes it makes me wonder how I keep from going under”, (Grandmaster Flash and the Furious Five, 1982)
Join the East End Film Festival at Digital Shoreditch for a cinematic exploration of identity in the digital age. Technology, the virtual realm, gaming, social media and their role as the new building blocks of the self will be unpicked in an evening of cinema, clips and cuts traversing this brave new world, including:
A selection of four short films exploring online identity:
"Guy 101" - A man hears a story about a hitchhiker from the other side of the Internet in this BAFTA winning short. http://www.movieola.ca/video_str...
"Avatar Days" - A documentary portrait of four online gamers in Dublin whose daily lives contrast with their virtual identities. The film uses 3D and Motion Capture animation to insert the players’ in-game characters in place of their real selves against the backdrop of the banal urban landscape which they inhabit. http://vimeo.com/12018667
"Internet Story" - A strange, fast-paced film told through fragments of internet videos, animations, blogs and news articles. A series of shocking events unfolds when a young man creates a public treasure hunt for his own amusement and a video blogger decides to pursue the riddles across country. http://vimeo.com/13780892
"A Life on Facebook" - A man's life story life told through his Facebook page. http://vimeo.com/17116254
Live feed from New York – 15 mins - Introduction from director Ondi Timoner
Feature screening - "We Live in Public" - 90 mins - WE LIVE IN PUBLIC reveals the effect the web is having on our society, as seen through the eyes of “the greatest Internet pioneer you’ve never heard of”, artist, futurist and visionary Josh Harris.
by Hassan Mirza
2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, hand-on ways to express themselves in the present. Join us for a seminar and panel discussion that explores why and how brands are embracing these platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce. A panel of social media professionals will be sharing case studies of brands using these platforms creatively and effectively. Presented by Hassan Mirza, freelance social media consultant, who has worked on campaigns for Skype, NSPCC, Museum of London, the Law Society and a range of small businesses.
Questions answered : How can brands leverage the power of these platforms while generating business? What is the difference between content creation and curation? How can brands drive engagement and crowdsource content through competitions? How can visual social platforms enhance SEO? How do brands engage communities and drive qualified traffic?
Why we started City Meets Tech - Steve Karmeinsky
Virtual identities - The future of digital branding - Clifford Boobyer
How to be pixel perfect - Matt Gypsy, ustwo
Top tips for getting new clients - Alex Sibille, The Future Factory
Connecting the dots - Costas Michalia, Crab Creative
Leadership in the digital age, Peter Haydock, Organisation Science & Research
Future of Fashion - How can technology enhance and accelerate fashion start-ups and companies? - Jonas Altman
Tech City - Is Government Helping or Interfering? - Rob Whitehead, Deputy Director, Centre for London
21st May to 1st June 2012