Sessions at Digital Shoreditch Festival 2012 about Social Media

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Friday 25th May 2012

  • TESTIMONIES

    by Lorenzo Belenguer and Lorenzo Belenguer

    TESTIMONIES is an art project led by the artist Lorenzo Belenguer that records Londoners’ personal stories and expectations about the 1948 Olympic Games and the London 2012 Olympic and Paralympic Games. It aims to empower conversation about this historic event, to compare with the 1948 Olympic Games and provide a legacy. The project will be broadcast around London in the format of video installations during the summer of 2012.Lorenzo and Emilie Giles, the Social Media Coordinator, are inviting everyone at Digital Shoreditch to see a preview of this and experience the project through an installation.

    Social media is a huge part of the project as TESTIMONIES also collects stories over Twitter, Facebook and Vimeo. As part of the Identity day we are inviting people to give us their testimony through a video interview which will be uploaded to a bank of stories told by those who have participated in the project. Testimonies can be tweeted using the hashtag #ThisIsMyTestimony London and we also invite you to leave your stories on the TESTIMONIES London Facebook wall. More information can be found on www.LondonersTestimonies.com

    At 1:00pm to 4:00pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Online consumers are the hero of their own epic adventure.

    by weapon7

    • remember when you were the centre of the universe? (childhood) well, now you are again
    • you are the main character in the story of your life - through social media you can present the epic journey that only you are on
    • within this unique adventure, your family and friends play supporting roles
    • what makes you care about some characters more than others? (Entertaining, useful, compassionate etc)
    • everyone has their own unique narrative and in everyone's lives, there are brands
    • so, in the same way that we care about some people's stories, what makes us care about certain brand's stories?
    • successful brands have to have human qualities online.
    • as a character in someone's narrative, a brand is amongst the privileged. They are competing with attention from family and friends.
    • hence, brands should only add to the narrative when they have something valuable to contribute
    • they need to keep the long term view. This is a relationship and these are not built in a day.
    • as with real friendships, it is about quality not quantity
    • brands should remember that they will always be fitting into other people's narratives, and therefore they are not the centre of the universe
    • that privilege is reserved for you - the consumer

    At 2:20pm to 2:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Global movements fuelled by social media

    by Ilka Noggler

    This session will explore the power of social media in creating and driving global social movements. We will discuss the dynamics and identity of social movements in the digital age and look at women's rights and women and development in particular - exploring ways in which social media activism/ global digital activism can positively change the lives of women (and men). All of this will be very much around the work that Women for Women International do in the eight war-torn countries it operates in and the concrete impacts and successes to date. An open discussion will be held around the potential and limitations of social/ digital media in creating/ amplifying change in individuals and communities.

    At 2:45pm to 2:50pm, Friday 25th May

  • Physical Presence in a Digital Age

    by Dana Gornitzki

    Is meeting face to face or holding an experiental event relevant in an age where we're emailing, tweeting, facebooking, etc? A tremendous shift has happened over the last ten to fifteen years in the way we consume media, but is it more important to keep up behind the screen or to make physical presence part of the media mix? Questions answered : This session will focus on a couple of case studies, which will (hopefully!) result in a hearty conversation around the digital versus physical interaction/communication and how it's best to balance the two.

    At 4:20pm to 4:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • RadioActive: Identity, Internet Radio and Social Media

    by Andrew Ravenscroft

    “There’s no point in asking
    You’ll get no reply.” (Sex Pistols, 1977)

    RadioActive is inspired by musical revolutions as varied as the birth of blues, punk, hip-hop and acid-house, and Orson Well’s notion of ‘the confidence ignorance’. It is a new and radical project and approach, being initiated by a consortium of researchers, youth and community workers, local charities and creative people in general - that uses internet radio and social media to engage and develop socially excluded young people in East London. Exploring rich and varied personal and community identities, and promoting their articulation, expression and positive transformation, are pivotal to RadioActive. It embodies a new approach to social media design - that is conceived as an intervention in existing digital, and mixed-reality, cultures. The fundamental idea is to catalyse, organise and legitimise the digital practices, content production and critical and creative potential of marginalised young people to provide a new and original community voice. This voice will combine the intimacy, relevance and ‘touchability’ of local radio with the crowd sourcing power of social media. Critical and creative cultural development, embracing the underground and challenging the status quo through the expression of lived experience.

    “It’s like a jungle sometimes it makes me wonder how I keep from going under”, (Grandmaster Flash and the Furious Five, 1982)

    At 4:50pm to 5:05pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Salon

    by Simon Warren, Kerry Daynes and Margaret Heffernan

    Debbie did Dallas, and now Salon’s doing Digital. For our very first collaboration with Digital Shoreditch, Salon is taking its heady mix of science, art, psychology to E2, where it will be demanding answers to some pretty big questions about our on-line identities, who are we, how are we seen? and why are we like that.

    To get us some answers we’re bringing super-celeb of the business literarti glitterari Margaret Heffernan. The award winning author’s book ‘Wilful Blindness’ demanded corporations started to take responsibility for their actions or fail, and within a month of publication News Corp was wishing it had! Margaret turns her attention on-line for Digital Shoreditch and examines the technology itself and asks if those unreadable lines of code have a very real influence over the identities we construct.

    We carry more photography technology in our pocket than Weegee used in his entire career, so, in that case why do have so few shots( that didn’t need a helping hand from Instagram) that look good. Photo-tutor Simon Warren will be running a workshop on the rules of photography: composition, available light, framing and portraiture, and will explain just how to get the best shots for your social media from whatever equipment you have to hand.

    Narcissists have more friends on FB and post more alluring pictures of themselves, but is there also a downside to social media abounding with the confident attention seekers? Forensic psychologist Kerry Daynes is no stranger to narcissistic personality disorder having studied its presence in the most complicated criminal minds in the UK. She will lead an informed interaction to address the question of whether social media is placing our self-centred tendencies at the heart of our digital identities.

    At 6:30pm to 8:30pm, Friday 25th May

    In Digital Shoreditch Big Top

Tuesday 29th May 2012

  • The Cutting Edge of Social Media

    by Cate Trotter

    The Cutting Edge of Social Media offers an overview of key social media trends for 2012 and beyond. We will explore how more and more web traffic is heading towards social media and impacting SEO. How social media is offering new ways to purchase items through a personalised experience. A look at the websites and hardware that will be central to these trends. Examples from small and large businesses that are already acting on these trends to get ahead. Recommendations of practical and affordable tools that you can use in your business to take the lead without the need for technical know-how. An information pack to take away.

    Questions answered :
    Whats in store for the future of social media in 2012 and beyond? How to take action and prepare for these changes. Who's ahead in social media and what can I learn from them? Which tools can help my business take the lead in social media?

    At 3:45pm to 4:00pm, Tuesday 29th May

    In Digital Shoreditch Big Top

Wednesday 30th May 2012

  • Facebook Fatigue: What are the next big things in social media?

    by Christophe Mallet

    - the drivers behind Facebook fatigue - the social graph vs. the interest graph - the rise of SoLoMo apps (social, local, mobile) and frictionless sharing - niche networks and the real-life graph - Predictions: Socially Augmented Reality

    Questions answered :
    After people start leaving Facebook (or using it for self-promotion and global contact list)...where will they flock? (and what the business model behind that?)

    At 11:00am to 11:05am, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Newness, otherness and snake oil: locating the return on investment from social media.

    by Anthony Tattum

    ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.

    Questions answered :
    How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands.

    At 11:45am to 11:55am, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Blacker Hat Facebook Analysis

    by Mat Morrison

    The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.

    Questions answered :
    Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer?

    At 12:05pm to 12:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Socially conscious media for the socially savvy

    by Matt Morgan

    Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest.  Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets.  Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.

    How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?

    At 12:25pm to 12:40pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • How can social media engage your audience? The Do's and Don'ts

    by Lauren Dyer

    As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?

    Do's and Don'ts for social media

    At 12:45pm to 12:50pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Social media, apps & cookies: building brand trust with digital privacy

    by Simon McDougall and Lindsey Greig

    Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

    Questions answered :
    Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

    At 12:50pm to 12:55pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • From 0 to 100,000 users in 1 hour

    by Leon Tong

    Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?

    If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.

    BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.

    Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.

    This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
    It will be an interactive workshop which will cover the following:
    Key points which will help you grow your online community
    Identifying your high level strategy
    User analysis inclduing metrics of success, user types, personas and user stories
    Information architecture including sitemaps, workflows and issue constraints
    The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
    Questions answered :
    - How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?

    At 12:55pm to 1:00pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: How can social media engage your audience?

    by Lauren Dyer

    As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?

    At 1:45pm to 2:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: The Curator Generation

    by Hassan Mirza

    2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, hand-on ways to express themselves in the present. Join us for a seminar and panel discussion that explores why and how brands are embracing these platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce. A panel of social media professionals will be sharing case studies of brands using these platforms creatively and effectively. Presented by Hassan Mirza, freelance social media consultant, who has worked on campaigns for Skype, NSPCC, Museum of London, the Law Society and a range of small businesses.

    Questions answered : How can brands leverage the power of these platforms while generating business? What is the difference between content creation and curation? How can brands drive engagement and crowdsource content through competitions? How can visual social platforms enhance SEO? How do brands engage communities and drive qualified traffic?

    At 1:45pm to 2:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: Social media, apps and cookies: building brand trust with digital privacy

    by DataGuidance

    Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

    Questions answered : Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

    At 2:15pm to 2:45pm, Wednesday 30th May

    In Digital Shoreditch Big Top

Thursday 31st May 2012

  • Table Top: Will Broadcasters lose out with Smart TV and Mobile? Focusing on Football and Share The Match.

    by Craig Smith

    The future of the television screen is interactive and will be used in conjunction with a number of other devices. TV will have to change and become more social. Who are the big players in the social TV space and who is winning across the globe?

    Questions answered :
    What is the future of broadcasters? How do social networks play a part in the television space?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • TV Beyond the Hashtag...

    by Barry Pilling

    Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.

    Questions answered :
    How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?

    At 4:50pm to 5:00pm, Thursday 31st May

    In Digital Shoreditch Big Top

Friday 1st June 2012