Sessions at Digital Shoreditch Festival 2012 about Social Networks

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Monday 28th May 2012

  • Privacy - the next marketing battlefield?

    by Marcus Stafford

    As it becomes easier to operate online, so the number of websites increase dramatically. Your unique message is lost amongst the thousands of all too similar brands, sites and background noise from Twitter and other social networks of all competing for business.

    How do you differentiate your brand from everyone else and increase customer retention?
    By caring for your users privacy.
    Join Informed Choices CEO Marcus Stafford and discuss this increasingly hot topic about privacy branding to grow your business.

    Questions answered:

    Why is privacy important?
    What return will I get from promoting privacy?
    What changes will I have to make to my site?

    At 2:00pm to 2:30pm, Monday 28th May

    In Digital Shoreditch Big Top

Tuesday 29th May 2012

  • The Cutting Edge of Social Media

    by Cate Trotter

    The Cutting Edge of Social Media offers an overview of key social media trends for 2012 and beyond. We will explore how more and more web traffic is heading towards social media and impacting SEO. How social media is offering new ways to purchase items through a personalised experience. A look at the websites and hardware that will be central to these trends. Examples from small and large businesses that are already acting on these trends to get ahead. Recommendations of practical and affordable tools that you can use in your business to take the lead without the need for technical know-how. An information pack to take away.

    Questions answered :
    Whats in store for the future of social media in 2012 and beyond? How to take action and prepare for these changes. Who's ahead in social media and what can I learn from them? Which tools can help my business take the lead in social media?

    At 3:45pm to 4:00pm, Tuesday 29th May

    In Digital Shoreditch Big Top

Wednesday 30th May 2012

  • Facebook Fatigue: What are the next big things in social media?

    by Christophe Mallet

    - the drivers behind Facebook fatigue - the social graph vs. the interest graph - the rise of SoLoMo apps (social, local, mobile) and frictionless sharing - niche networks and the real-life graph - Predictions: Socially Augmented Reality

    Questions answered :
    After people start leaving Facebook (or using it for self-promotion and global contact list)...where will they flock? (and what the business model behind that?)

    At 11:00am to 11:05am, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Socially conscious media for the socially savvy

    by Matt Morgan

    Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest.  Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets.  Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.

    How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?

    At 12:25pm to 12:40pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • How can social media engage your audience? The Do's and Don'ts

    by Lauren Dyer

    As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?

    Do's and Don'ts for social media

    At 12:45pm to 12:50pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • From 0 to 100,000 users in 1 hour

    by Leon Tong

    Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?

    If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.

    BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.

    Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.

    This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
    It will be an interactive workshop which will cover the following:
    Key points which will help you grow your online community
    Identifying your high level strategy
    User analysis inclduing metrics of success, user types, personas and user stories
    Information architecture including sitemaps, workflows and issue constraints
    The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
    Questions answered :
    - How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?

    At 12:55pm to 1:00pm, Wednesday 30th May

    In Digital Shoreditch Big Top

Thursday 31st May 2012

  • Table Top: Will Broadcasters lose out with Smart TV and Mobile? Focusing on Football and Share The Match.

    by Craig Smith

    The future of the television screen is interactive and will be used in conjunction with a number of other devices. TV will have to change and become more social. Who are the big players in the social TV space and who is winning across the globe?

    Questions answered :
    What is the future of broadcasters? How do social networks play a part in the television space?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • TV Beyond the Hashtag...

    by Barry Pilling

    Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.

    Questions answered :
    How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?

    At 4:50pm to 5:00pm, Thursday 31st May

    In Digital Shoreditch Big Top

Friday 1st June 2012

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