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by Rob Trono
"How ""online"" social behaviours existed pre-digital and what we can learn from them.
1. Digital doesn't create new behaviours but simply enhances existing ones
2. The audience will contribute and add to the museum of social during the talk
by Dan Best
What makes great social video advertising? How does a marketer use the science of social video to move beyond just brilliant content to a spot that engages consumers for a long period of time. The session combines viral videos as case studies combined with unique insight from leading industry experts to demonstrate what it takes to top the viral video chart.
21st May to 1st June 2012