Sessions at Digital Shoreditch Festival 2012 matching your filters Summit

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  • Integrating digital tech into real world marketing experiences

    by Matt Law

    Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.

    Questions answered :
    Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.

    Great examples to inspire you A simple process for delivering programs Managing innovation in marketing agencies Practical opportunities you can use today and tomorrow

    At 9:50am to 10:05am, Friday 1st June

    In Digital Shoreditch Big Top

  • Welcome to the Party

    by Windahl Finnigan

    How to sell your services and work collaboratively with as apart of an eco-system with other agencies and technical partners. This will help small companies learn how they can sell their services and work together for the greater good of the client.

    Questions answered :
    Merging processes. Understanding how work and services are commissioned. How to market yourselves? Communication styles. Finding a niche. Creating a killer presentation. How big the opportunity is? Working styles.

    Merging processes Understanding how work and services are commissioned How to market yourselves Communication styles Finding a niche Creating a killer presentation How big the opportunity is Working styles

    At 12:10pm to 12:25pm, Friday 1st June

    In Digital Shoreditch Big Top

  • Connecting the dots

    by Costas Michalia

    Workshop discussion and debate emulating our internal process to help understand your audience online, identify their digital need states and score them based on your activity and goals. Questions answered : How to find and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.

    At 12:35pm to 12:40pm, Friday 1st June

    In Digital Shoreditch Big Top

  • Leadership in the digital age

    by Peter Haydock

    Tech culture and organisations are the new way of working and organising, so what does this mean from a human and leadership perspective?

    Questions answered :
    What can we learn from our new creative way of running businesses? What do our new leaders need to watch out for? What are the new behaviour patterns in organisations?

    At 12:40pm to 12:45pm, Friday 1st June

    In Digital Shoreditch Big Top

  • How to have a creative idea

    by Dave Birss

    Creativity isn't a magical bolt of inspiration from the gods. It's a process. This talk is based on Dave's book 'A User Guide to the Creative Mind'. It's not just for creatives in the industry - it's for anyone with an interest in creativity and great ideas.

    Questions answered:

    • What is a creative idea?
    • How do you come up with one?
    • Can everyone be creative?
    • What is the secret of being a truly great creative?
    • What stops creativity?
    • What do you do when the ideas aren't coming?

    At 12:45pm to 1:00pm, Friday 1st June

    In Digital Shoreditch Big Top

  • The pleasures, pressures and pitfalls of tablet publishing

    by Alex Watson

    People love reading on their iPads, iPhones and Kindles - and publishers and content owners of all kinds have rushed to create apps. Many have failed to deliver value, engage users or compete with content-focussed startups. This talk is a candid, warts and all look at how Dennis Publishing, the UK's leading independent publisher, approach app publishing in 2011: what we got right, what we got wrong, and how we navigated technical, editorial and commercial challenges. This talk isn't about plugging our products; it's about looking at real problems and issues in the rapidly changing world of app publishing: native vs HTML5 code, the challenge of securing technical resource, the role of product management and UX in a print publisher, and crucially, how to create something that consumers want to read.

    Questions answered :
    * What should an interactive magazine look like? * What's the right approach for content owners to take when it comes to putting their content onto new hardware devices? * The challenges and opportunities for established brands and teams when it comes to tablet publishing * HTML5 versus native code: which is right for you? * How do you navigate the challenging relationship between your existing brand values and design, and the guidelines and expectations of new devices, form factors and technology? * How do you introduce new areas such as UX, user research and product management into a traditional business?

    At 4:30pm to 4:40pm, Friday 1st June

    In Digital Shoreditch Big Top

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