Sessions at Digital Shoreditch Festival 2012 of type Creative and Talk on Friday 1st June Summit

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• Integrating digital tech into real world marketing experiences

  by Matt Law

  Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.

  Questions answered :
  Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.

  Great examples to inspire you A simple process for delivering programs Managing innovation in marketing agencies Practical opportunities you can use today and tomorrow

  • Emerging Technology
  • Mobile

  At 9:50am to 10:05am, Friday 1st June

  In Digital Shoreditch Big Top

• The lesson of jam sandwiches for service developers and marketeers

  by Colin Strong

  Behavioural economics has a lot to say about service design - what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the design of services? The famous jam sandwic experiment found that consumers struggle to make a purchase when there is too much choice. What simple lessons can be learnt from this fast growing topic that could effect your proposition?

  Questions answered :
  What aspects of service design will result in the most favourable consumer response? how can I market my proposition most effectively in order to maximise my return on investment?

  • Advertising
  • Branding
  • Marketing
  • Service Design

  At 10:05am to 10:20am, Friday 1st June

  In Digital Shoreditch Big Top

• Virtual identities - The future of digital branding

  by Clifford Boobyer

  With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences.

  Questions answered :
  How to brand and position digital businesses and online brands? How to effectively build brand equity in a startup digital business? How to gear your digital venture for investment, exit or acquisition?

  How to brand and position digital businesses and online brands How to effectively build brand equity in a startup digital business How to gear your digital venture for investment, exit or acquisition

  • Advertising
  • Branding
  • Marketing

  At 10:20am to 10:35am, Friday 1st June

  In Digital Shoreditch Big Top

• Who called the cab? Or how apps change the everyday

  by James Temple and Ilia Uvarov

  Who called the cab? Or how apps change the everyday. As technology becomes friendlier and easier to use, new opportunities (and unexpected challenges) arise. This talk is about how apps connect us in new liberating ways. It will focus on: - How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)

  Questions answered :
  How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)

  • Emerging Technology
  • Mobile

  At 10:35am to 10:55am, Friday 1st June

  In Digital Shoreditch Big Top

• Future Shorts: World's biggest pop-up film festival

  by Gintare Karalyte

  New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.

  Questions answered : - Global community connecting online and offline - Community engagement and interaction - Live and Online audience interactions.

  • Film Industry
  • Social Media
  • Social Networks

  At 11:15am to 11:25am, Friday 1st June

  In Digital Shoreditch Big Top

• Noise By Numbers - What's a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so

  by Mattew Hawn

  New terminologies and genres burst into the music scene every week. One minute you're listening to the next 'yacht bounce' sensation, the next you're surfing a wave of digi-bongo revival'. But where do these phrases come from, and how can we build products and services that play to the strengths of such a fluid landscape?

  Questions answered : What's a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so fast?

  • genres
  • Music
  • products
  • terminology

  At 11:35am to 11:55am, Friday 1st June

  In Digital Shoreditch Big Top

• How to have a creative idea

  by Dave Birss

  Creativity isn't a magical bolt of inspiration from the gods. It's a process. This talk is based on Dave's book 'A User Guide to the Creative Mind'. It's not just for creatives in the industry - it's for anyone with an interest in creativity and great ideas.

  Questions answered:

  • What is a creative idea?
  • How do you come up with one?
  • Can everyone be creative?
  • What is the secret of being a truly great creative?
  • What stops creativity?
  • What do you do when the ideas aren't coming?
  • Creativity
  • Education

  At 12:45pm to 1:00pm, Friday 1st June

  In Digital Shoreditch Big Top

• The pleasures, pressures and pitfalls of tablet publishing

  by Alex Watson

  People love reading on their iPads, iPhones and Kindles - and publishers and content owners of all kinds have rushed to create apps. Many have failed to deliver value, engage users or compete with content-focussed startups. This talk is a candid, warts and all look at how Dennis Publishing, the UK's leading independent publisher, approach app publishing in 2011: what we got right, what we got wrong, and how we navigated technical, editorial and commercial challenges. This talk isn't about plugging our products; it's about looking at real problems and issues in the rapidly changing world of app publishing: native vs HTML5 code, the challenge of securing technical resource, the role of product management and UX in a print publisher, and crucially, how to create something that consumers want to read.

  Questions answered :
  * What should an interactive magazine look like? * What's the right approach for content owners to take when it comes to putting their content onto new hardware devices? * The challenges and opportunities for established brands and teams when it comes to tablet publishing * HTML5 versus native code: which is right for you? * How do you navigate the challenging relationship between your existing brand values and design, and the guidelines and expectations of new devices, form factors and technology? * How do you introduce new areas such as UX, user research and product management into a traditional business?

  • Content
  • Content Strategy

  At 4:30pm to 4:40pm, Friday 1st June

  In Digital Shoreditch Big Top