Sessions at Digital Shoreditch Festival 2012 of type Talk and Expert on Friday 1st June Summit

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• Virtual identities - The future of digital branding

  by Clifford Boobyer

  With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences.

  Questions answered :
  How to brand and position digital businesses and online brands? How to effectively build brand equity in a startup digital business? How to gear your digital venture for investment, exit or acquisition?

  How to brand and position digital businesses and online brands How to effectively build brand equity in a startup digital business How to gear your digital venture for investment, exit or acquisition

  • Advertising
  • Branding
  • Marketing

  At 10:20am to 10:35am, Friday 1st June

  In Digital Shoreditch Big Top

• Who called the cab? Or how apps change the everyday

  by James Temple and Ilia Uvarov

  Who called the cab? Or how apps change the everyday. As technology becomes friendlier and easier to use, new opportunities (and unexpected challenges) arise. This talk is about how apps connect us in new liberating ways. It will focus on: - How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)

  Questions answered :
  How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)

  • Emerging Technology
  • Mobile

  At 10:35am to 10:55am, Friday 1st June

  In Digital Shoreditch Big Top

• Future Shorts: World's biggest pop-up film festival

  by Gintare Karalyte

  New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.

  Questions answered : - Global community connecting online and offline - Community engagement and interaction - Live and Online audience interactions.

  • Film Industry
  • Social Media
  • Social Networks

  At 11:15am to 11:25am, Friday 1st June

  In Digital Shoreditch Big Top

• Why do business clusters work in remote working world?

  by Jay Cooper

  The working environment has changed, with greater emphasis on remote working through cloud based tools. Yet business clustering is not only surviving, it thrives. We look at how this is the case and back up our argument through social data. Questions answered : Why location is still important for creativity, opportunity and sanity.

  • Business
  • Funding
  • Startups

  At 4:50pm to 5:00pm, Friday 1st June

  In Digital Shoreditch Big Top

• East Meets West: London; the Global Digital Economy

  by Graeme Evans

  Digital creatives working in ICT, media & design are polycentrically clustered in London but are also distinctive. East meets West is also a metaphor for China/Asia and the West who now compete for talent, customers and content, with cities vying for Tech & Media City status.

  Questions answered :
  What/Where is the digital economy; How can the Digital Economy support a Sustainable Society?

  • Design
  • Development

  At 5:00pm to 5:05pm, Friday 1st June

  In Digital Shoreditch Big Top

• Tech City - Is Government Helping or Interfering?

  by Rob Whitehead

  Is 'Tech City' helpful? Do digital entrepreneurs need government help? What makes the most difference to you as a business owner or founder - investment money, brand building, links to Silicon Valley?

  • Government and Technology

  At 5:15pm to 5:20pm, Friday 1st June

  In Digital Shoreditch Big Top

• Tech City Panel

  by Graeme Evans, Dan Sutherland, Rob Whitehead, Jay Cooper, Steve Karmeinsky and Ian Dowson

  • Tech City

  At 5:30pm to 6:00pm, Friday 1st June

  In Digital Shoreditch Big Top