With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences.
Questions answered :
How to brand and position digital businesses and online brands? How to effectively build brand equity in a startup digital business? How to gear your digital venture for investment, exit or acquisition?
How to brand and position digital businesses and online brands How to effectively build brand equity in a startup digital business How to gear your digital venture for investment, exit or acquisition
by James Temple and Ilia Uvarov
Who called the cab? Or how apps change the everyday. As technology becomes friendlier and easier to use, new opportunities (and unexpected challenges) arise. This talk is about how apps connect us in new liberating ways. It will focus on: - How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)
Questions answered :
How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)
New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.
Questions answered : - Global community connecting online and offline - Community engagement and interaction - Live and Online audience interactions.
by Jay Cooper
The working environment has changed, with greater emphasis on remote working through cloud based tools. Yet business clustering is not only surviving, it thrives. We look at how this is the case and back up our argument through social data. Questions answered : Why location is still important for creativity, opportunity and sanity.
by Graeme Evans
Digital creatives working in ICT, media & design are polycentrically clustered in London but are also distinctive. East meets West is also a metaphor for China/Asia and the West who now compete for talent, customers and content, with cities vying for Tech & Media City status.
Questions answered :
What/Where is the digital economy; How can the Digital Economy support a Sustainable Society?
by Rob Whitehead
Is 'Tech City' helpful? Do digital entrepreneurs need government help? What makes the most difference to you as a business owner or founder - investment money, brand building, links to Silicon Valley?
by Graeme Evans, Dan Sutherland, Rob Whitehead, Jay Cooper, Steve Karmeinsky and Ian Dowson