Sessions at Digital Shoreditch Festival 2012 about Advertising and Marketing on Friday 1st June Summit

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  • The lesson of jam sandwiches for service developers and marketeers

    by Colin Strong

    Behavioural economics has a lot to say about service design - what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the design of services? The famous jam sandwic experiment found that consumers struggle to make a purchase when there is too much choice. What simple lessons can be learnt from this fast growing topic that could effect your proposition?

    Questions answered :
    What aspects of service design will result in the most favourable consumer response? how can I market my proposition most effectively in order to maximise my return on investment?

    At 10:05am to 10:20am, Friday 1st June

    In Digital Shoreditch Big Top

  • Virtual identities - The future of digital branding

    by Clifford Boobyer

    With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences.

    Questions answered :
    How to brand and position digital businesses and online brands? How to effectively build brand equity in a startup digital business? How to gear your digital venture for investment, exit or acquisition?

    How to brand and position digital businesses and online brands How to effectively build brand equity in a startup digital business How to gear your digital venture for investment, exit or acquisition

    At 10:20am to 10:35am, Friday 1st June

    In Digital Shoreditch Big Top

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