by Jonas Altman
The Fashion sector is being transformed by technology. Mass customisation, bodyscanning, m-commerce, avatars, social shopping, digital stylists, and things we haven't even heard of are changing the face of the industry. Getting it right with innovative business models and unconventional marketing can make brands flourish (think UNIQLO) while getting it wrong with sleazy campaigns and a dysfunctional culture can make others sink (think American Apparel).
Questions answered :
How can technology enhance and accelerate fashion start-ups and companies?
What ingredients make up a successful e-commerce solution?
How does social media fit in within a fashion marketing strategy?
21st May to 1st June 2012