Add an eventSessions at Digital Shoreditch Festival 2012 on Friday 1st June in Digital Shoreditch Big Top Summit
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Digital Shoreditch Festival Opening Keynote
by Kam Star
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Integrating digital tech into real world marketing experiences
by Matt Law
Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.
Questions answered :
Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.Great examples to inspire you A simple process for delivering programs Managing innovation in marketing agencies Practical opportunities you can use today and tomorrow
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The lesson of jam sandwiches for service developers and marketeers
by Colin Strong
Behavioural economics has a lot to say about service design - what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the design of services? The famous jam sandwic experiment found that consumers struggle to make a purchase when there is too much choice. What simple lessons can be learnt from this fast growing topic that could effect your proposition?
Questions answered :
What aspects of service design will result in the most favourable consumer response? how can I market my proposition most effectively in order to maximise my return on investment? -
Virtual identities - The future of digital branding
With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences.
Questions answered :
How to brand and position digital businesses and online brands? How to effectively build brand equity in a startup digital business? How to gear your digital venture for investment, exit or acquisition?How to brand and position digital businesses and online brands How to effectively build brand equity in a startup digital business How to gear your digital venture for investment, exit or acquisition
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Who called the cab? Or how apps change the everyday
by James Temple and Ilia Uvarov
Who called the cab? Or how apps change the everyday. As technology becomes friendlier and easier to use, new opportunities (and unexpected challenges) arise. This talk is about how apps connect us in new liberating ways. It will focus on: - How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study)
Questions answered :
How apps disrupt barriers (Hailo) - How apps change behaviors - How apps connect disparate ecosystems (O2 Priority Moments case study) -
Future Shorts: World's biggest pop-up film festival
New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.
Questions answered : - Global community connecting online and offline - Community engagement and interaction - Live and Online audience interactions.
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Future of Fashion - How can technology enhance and accelerate fashion start-ups and companies?
by Jonas Altman
The Fashion sector is being transformed by technology. Mass customisation, bodyscanning, m-commerce, avatars, social shopping, digital stylists, and things we haven't even heard of are changing the face of the industry. Getting it right with innovative business models and unconventional marketing can make brands flourish (think UNIQLO) while getting it wrong with sleazy campaigns and a dysfunctional culture can make others sink (think American Apparel).
Questions answered :
How can technology enhance and accelerate fashion start-ups and companies?
What ingredients make up a successful e-commerce solution?
How does social media fit in within a fashion marketing strategy? -
Noise By Numbers - What's a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so
by Mattew Hawn
New terminologies and genres burst into the music scene every week. One minute you're listening to the next 'yacht bounce' sensation, the next you're surfing a wave of digi-bongo revival'. But where do these phrases come from, and how can we build products and services that play to the strengths of such a fluid landscape?
Questions answered : What's a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so fast?
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How We Work Better Collaboratively
by Tom Hall
We believe collaboration is fundamental to successful digital innovation. But it’s not always easy. Pearson’s Future Technologies and Partnerships team recently set-out to explore what makes a successful collaboration. Interviewing the people and businesses that together have created new digital experiences - from the Mozilla Foundation and Dundee University, Aurasma and the British Fashion Council, Rewired State and SleepyDog - we sought to discover the secrets behind successful partnerships.
At this session, we will discuss the findings so far and share some of the common themes that have driven successful
projects. What are the principles of a fruitful partnership? What are the common pitfalls? How can we all work better collaboratively?Questions answered: How can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?
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Welcome to the Party
How to sell your services and work collaboratively with as apart of an eco-system with other agencies and technical partners. This will help small companies learn how they can sell their services and work together for the greater good of the client.
Questions answered :
Merging processes. Understanding how work and services are commissioned. How to market yourselves? Communication styles. Finding a niche. Creating a killer presentation. How big the opportunity is? Working styles.Merging processes Understanding how work and services are commissioned How to market yourselves Communication styles Finding a niche Creating a killer presentation How big the opportunity is Working styles
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How to be pixel perfect.
by Matt Gypps
Pixels are the building blocks of all the visual design we do here at ustwo™, but are so often relegated to mere afterthought in the excitement of working with colours and styles. We believe in inducting all our designers into the school of pixels with our Pixel Perfect Precision™ (PPP™) guide. The aim of this showcase is to bring to everyone’s attention the PPP™ document and to give pixels the care and attention they deserve, to make sure we get the simple things right.
Questions answered :
How to be pixel perfect when designing? -
Connecting the dots
Workshop discussion and debate emulating our internal process to help understand your audience online, identify their digital need states and score them based on your activity and goals. Questions answered : How to find and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.
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Leadership in the digital age
Tech culture and organisations are the new way of working and organising, so what does this mean from a human and leadership perspective?
Questions answered :
What can we learn from our new creative way of running businesses? What do our new leaders need to watch out for? What are the new behaviour patterns in organisations? -
How to have a creative idea
by Dave Birss
Creativity isn't a magical bolt of inspiration from the gods. It's a process. This talk is based on Dave's book 'A User Guide to the Creative Mind'. It's not just for creatives in the industry - it's for anyone with an interest in creativity and great ideas.
Questions answered:
- What is a creative idea?
- How do you come up with one?
- Can everyone be creative?
- What is the secret of being a truly great creative?
- What stops creativity?
- What do you do when the ideas aren't coming?
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Table Top: Crowd sourcing £5m for Shoreditch in 2 months
In the run up to the Olympics we are aiming to 'crowd source' £5m for Shoreditch businesses
Questions answered :
How, why, what and when? -
Table Top: Digital Economy Sustainable Society Project (and funding opportunities)
by Graeme Evans
Digital creatives working in ICT, media & design are polycentrically clustered in London but are also distinctive. East meets West is also a metaphor for China/Asia and the West who now compete for talent, customers and content, with cities vying for Tech & Media City status.
Questions answered :
What/Where is the digital economy; How can the Digital Economy support a Sustainable Society? -
Table Top: IP basics
by Natasha Mason
What every start-up needs to know (and every investor will expect)
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Table Top: Law For Creatives / Creative Law
How do I protect my ideas? How do I protect my brand? What do I do if someone has used my pitch/material without my consent?
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Table Top: Legal Documents for seed investment
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Table Top: London Stock Exchange
by Lucy Tarleton
- Why join a public market
- The IPO process
- Preparing for an IPO
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Table Top: Share issues to be considered when setting up a company and setting up share option plans
by Anna Humphrey
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Table Tops: Privacy issues for on-line start ups
by Christopher Jeffery
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Table Tops: Taylor Wessing
by TW TechCity, Howard Palmer, Anna Humphrey, Christopher Jeffery and Natasha Mason
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Table Top: Connecting the dots
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Table Top: Future of Fashion
by Jonas Altman
How can technology enhance and accelerate fashion start-ups and companies?
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Table Top: Gamification for Enterprise
by Kam Star
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Table Top: How to be pixel perfect
by Matt Gypps
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Table Top: How we work better collaboratively
by Tom Hall
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Table Top: Tech City - is Government helping or interfering?
by Rob Whitehead
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Table Top: Top tips for getting new clients
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Schedule incomplete?
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- Monday 21st [Inspire]
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- Wednesday 23rd [Career]
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- Saturday 26th [Game Jam]
- Sunday 27th [Jam & Hack]
- Monday 28th [Growth]
- Tuesday 29th [Next]
- Wednesday 30th [Brands]
- Thursday 31st [Play]
- Friday 1st [Summit]
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