Sessions at Digital Shoreditch Festival 2012 matching your filters Identity

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  • Online consumers are the hero of their own epic adventure.

    by weapon7

    • remember when you were the centre of the universe? (childhood) well, now you are again
    • you are the main character in the story of your life - through social media you can present the epic journey that only you are on
    • within this unique adventure, your family and friends play supporting roles
    • what makes you care about some characters more than others? (Entertaining, useful, compassionate etc)
    • everyone has their own unique narrative and in everyone's lives, there are brands
    • so, in the same way that we care about some people's stories, what makes us care about certain brand's stories?
    • successful brands have to have human qualities online.
    • as a character in someone's narrative, a brand is amongst the privileged. They are competing with attention from family and friends.
    • hence, brands should only add to the narrative when they have something valuable to contribute
    • they need to keep the long term view. This is a relationship and these are not built in a day.
    • as with real friendships, it is about quality not quantity
    • brands should remember that they will always be fitting into other people's narratives, and therefore they are not the centre of the universe
    • that privilege is reserved for you - the consumer

    At 2:20pm to 2:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Global movements fuelled by social media

    by Ilka Noggler

    This session will explore the power of social media in creating and driving global social movements. We will discuss the dynamics and identity of social movements in the digital age and look at women's rights and women and development in particular - exploring ways in which social media activism/ global digital activism can positively change the lives of women (and men). All of this will be very much around the work that Women for Women International do in the eight war-torn countries it operates in and the concrete impacts and successes to date. An open discussion will be held around the potential and limitations of social/ digital media in creating/ amplifying change in individuals and communities.

    At 2:45pm to 2:50pm, Friday 25th May

  • Physical Presence in a Digital Age

    by Dana Gornitzki

    Is meeting face to face or holding an experiental event relevant in an age where we're emailing, tweeting, facebooking, etc? A tremendous shift has happened over the last ten to fifteen years in the way we consume media, but is it more important to keep up behind the screen or to make physical presence part of the media mix? Questions answered : This session will focus on a couple of case studies, which will (hopefully!) result in a hearty conversation around the digital versus physical interaction/communication and how it's best to balance the two.

    At 4:20pm to 4:35pm, Friday 25th May

    In Digital Shoreditch Big Top

  • RadioActive: Identity, Internet Radio and Social Media

    by Andrew Ravenscroft

    “There’s no point in asking
    You’ll get no reply.” (Sex Pistols, 1977)

    RadioActive is inspired by musical revolutions as varied as the birth of blues, punk, hip-hop and acid-house, and Orson Well’s notion of ‘the confidence ignorance’. It is a new and radical project and approach, being initiated by a consortium of researchers, youth and community workers, local charities and creative people in general - that uses internet radio and social media to engage and develop socially excluded young people in East London. Exploring rich and varied personal and community identities, and promoting their articulation, expression and positive transformation, are pivotal to RadioActive. It embodies a new approach to social media design - that is conceived as an intervention in existing digital, and mixed-reality, cultures. The fundamental idea is to catalyse, organise and legitimise the digital practices, content production and critical and creative potential of marginalised young people to provide a new and original community voice. This voice will combine the intimacy, relevance and ‘touchability’ of local radio with the crowd sourcing power of social media. Critical and creative cultural development, embracing the underground and challenging the status quo through the expression of lived experience.

    “It’s like a jungle sometimes it makes me wonder how I keep from going under”, (Grandmaster Flash and the Furious Five, 1982)

    At 4:50pm to 5:05pm, Friday 25th May

    In Digital Shoreditch Big Top

  • Salon

    by Simon Warren, Kerry Daynes and Margaret Heffernan

    Debbie did Dallas, and now Salon’s doing Digital. For our very first collaboration with Digital Shoreditch, Salon is taking its heady mix of science, art, psychology to E2, where it will be demanding answers to some pretty big questions about our on-line identities, who are we, how are we seen? and why are we like that.

    To get us some answers we’re bringing super-celeb of the business literarti glitterari Margaret Heffernan. The award winning author’s book ‘Wilful Blindness’ demanded corporations started to take responsibility for their actions or fail, and within a month of publication News Corp was wishing it had! Margaret turns her attention on-line for Digital Shoreditch and examines the technology itself and asks if those unreadable lines of code have a very real influence over the identities we construct.

    We carry more photography technology in our pocket than Weegee used in his entire career, so, in that case why do have so few shots( that didn’t need a helping hand from Instagram) that look good. Photo-tutor Simon Warren will be running a workshop on the rules of photography: composition, available light, framing and portraiture, and will explain just how to get the best shots for your social media from whatever equipment you have to hand.

    Narcissists have more friends on FB and post more alluring pictures of themselves, but is there also a downside to social media abounding with the confident attention seekers? Forensic psychologist Kerry Daynes is no stranger to narcissistic personality disorder having studied its presence in the most complicated criminal minds in the UK. She will lead an informed interaction to address the question of whether social media is placing our self-centred tendencies at the heart of our digital identities.

    At 6:30pm to 8:30pm, Friday 25th May

    In Digital Shoreditch Big Top

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