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Sessions at Digital Shoreditch Festival 2012 about Adventure and Social Media on Friday 25th May Identity

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  • Online consumers are the hero of their own epic adventure.

    by weapon7

    • remember when you were the centre of the universe? (childhood) well, now you are again
    • you are the main character in the story of your life - through social media you can present the epic journey that only you are on
    • within this unique adventure, your family and friends play supporting roles
    • what makes you care about some characters more than others? (Entertaining, useful, compassionate etc)
    • everyone has their own unique narrative and in everyone's lives, there are brands
    • so, in the same way that we care about some people's stories, what makes us care about certain brand's stories?
    • successful brands have to have human qualities online.
    • as a character in someone's narrative, a brand is amongst the privileged. They are competing with attention from family and friends.
    • hence, brands should only add to the narrative when they have something valuable to contribute
    • they need to keep the long term view. This is a relationship and these are not built in a day.
    • as with real friendships, it is about quality not quantity
    • brands should remember that they will always be fitting into other people's narratives, and therefore they are not the centre of the universe
    • that privilege is reserved for you - the consumer

    At 2:20pm to 2:35pm, Friday 25th May

    In Digital Shoreditch Big Top

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