by Richard Pearey
New service, spogo.co.uk, uses digital to make the nation healthier post London 2012
A key justification for London 2012 was using it as the catalyst to get the nation fitter. There is little evidence from the past to suggest hosting an Olympics will do this. However, we are confident this is to change and digital is a major reason. spogo is the official London 2012 digital legacy, bringing together the resources of Sport England and the FIA (Fitness Industry Association) with some pioneering digital brands and some enthusiastic marketing folk to get people off the couch.
21st May to 1st June 2012