by Damaris Homo
Who has never given up on looking for specific information on the internet because it took too long to find out? Even if we know that the information is available somewhere, it's often tough to find it at the very moment we need it, and most of all in a mobility context. With contactless technologies, a new area of services is possible, using NFC tags and mobile phones: by simply tapping a tag that can be displayed everywhere (street furniture, bus stops, store's window...), users get access to the specific content they want in the right time and at the right place they need it. Connecthings NFC software platform is licensed to any customers who want to bridge their physical world - POS, cities, museum, home - to digital contextual services using mobile phones' screen and connectivity. The session presents how transport companies, museums, brands, who seek to deliver contextual and profile-based information to their audience, can make it happen by creating easy access to their services through the implementation of NFC tags. Questions answered : How to deliver the right information, at the right place in the right time to the right audience? How to turn traditional and day-to-day life objects into something interactive and innovative to engage the audience? How to make cities smarter thanks to digital tools such as NFC tags?
21st May to 1st June 2012