by Paul Crook
Everybody talks about business transformation - most borrow the label and sell the wrong thing for the client. I will talk about what it really is and how to make it work. Technology is sold as a way to transform - then rarely delivers. My aim is to help you understand why so you will know how to transform - and so apply technology in the best way.
by Tim Caynes
Do you have a wallet in your pocket? Do you also have a mobile in your pocket? Isn't that really annoying? Don't worry, mobile network providers, device manufacturers and banking corporations are already working together to provide the solution you never knew you needed - the mobile wallet. But what is a mobile wallet and how should it work? What are the customer experiences that a good mobile wallet solution should support? In this session we will talk about a project for a major network provider and what we learned about designing the mobile wallet, including: o Understanding and validating the multi-channel user journeys o Developing an information architecture o Designing and developing wireframes and prototypes for multiple mobile devices o Conducting usability testing with multiple mobile devices o Working with multiple technology platforms and service providers We'll discuss what went well, what went not quite so well and what caused us to throw mobile devices across the office (clue: this happened quite often). Questions answered : What is a mobile wallet? Why would anyone want one? What are the user experience considerations when designing a mobile wallet? How many times can you throw a mobile phone against a wall?
by Julian March
There's a revolution going on at ITV News: 2 national and 9 regional newsrooms, who for decades focused on a linear TV product, are coming together as the latest rolling news operation in the UK. The new itv.com/news is the culmination of a technology project and the output of a massive newsroom transformation. What's happened & how did they do it?
Questions answered :
How do you take a terrestrial newsroom mindset into the digital age?
by Alpesh Doshi
use of social graphs - a network of relationships - to understand users better and tailor user experiences.
Questions answered :
How can you Use social data? How does big data apply to social experiences?
21st May to 1st June 2012