Sessions at Digital Shoreditch Festival 2012 matching your filters Brands

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• Social media, apps & cookies: building brand trust with digital privacy

  by Lindsey Greig and Simon McDougall

  Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

  Questions answered :
  Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

  • Advertising
  • Branding
  • Cookies
  • Marketing
  • Privacy
  • Social Media

  At 12:50pm to 12:55pm, Wednesday 30th May

  In Digital Shoreditch Big Top

• Table Top: Web Analytics: A Clearer Path to Online Success

  by Stephen Morgan

  Most organisations have have web analytics systems, but not many of them are actually using their data to inform improvements, deliver targeted content and increase conversions. This session will give an outline of the why, what and how of effective web analytics. It will describe how to approach analytics in order to get insightful data which can feed back into improving the web experience for the benefit of both users and the organisation.

  Questions answered :
  Where do I start with Web Analytics? My Analytics data is overwhelming - what can I do to get meaning from it? How can analytics be used to deliver real business value?

  • Advertising
  • Branding
  • Marketing

  At 1:45pm to 2:15pm, Wednesday 30th May

  In Digital Shoreditch Big Top