Sessions at Digital Shoreditch Festival 2012 matching your filters Brands

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• Table Top: Startups & Branding - Where's the Meat?

  by James Bridgman

  Looking at branding from a startup/small business perspective: most startups 'tack on' their branding in the form of a visual identity & logo at the end of the process, where they need to put that at the heart of their business. Also (interactive Q&A) looking at practical ways businesses can benefit from branding, and how to choose and work with an agency.

  Questions answered :
  Why is 'pretty' is NOT good branding? How can you save money by good planning and strategy? Why does (social) technology changes the game for business' brand strategy? What are the top questions to ask when appointing an agency?

  Why 'pretty' is NOT good branding. How to save money by good planning and strategy. Why (social) technology changes the game for business' brand strategy. Top questions to ask when appointing an agency.

  • Advertising
  • Branding
  • Marketing

  At 1:45pm to 2:15pm, Wednesday 30th May

  In Digital Shoreditch Big Top