Branded Content is now quickly becoming as an ubiquitous marketing communication principle to drive consumer engagement and social conversation as 'Ads' were in the last century. But mostly it is still applied as a campaign or program tactic, not embraced as a brand strategy. After all, the transition from message distributor to content producer represents not only a different mind-set from brands but also a significant re-organisation of resources and budget.
Patou will show some of Ogilvy's best work for clients such as IBM, Louis Vuitton, Perrier and Coca-Cola to illustrate how Big Brands are moving forward, how Ogilvy is developing its Branded Entertainment capability at the heart of its advertising agency through a.o. real collaboration with the Media & Content Industry... resulting - we hope you'll agree - in Big Bold Brand Building Solutions that are far from Boring.
21st May to 1st June 2012