Sessions at Digital Shoreditch Festival 2012 of type Expert and Talk on Thursday 31st May Play

View as grid

• The Next Great Industry to Be Disrupted by The Internet - Televison

  A Headline I have been waiting for: "Future TV Disruption - Forbes says it's Worth Half a Trillion Dollars For Internet Companies". The intersection (media convergence) of TV, Gaming, Social, and the Web is the space that I work and love to revel in. And am happy to share my thoughts. From Apple TV to Zeebox - Connected TV to Social TV - there's massive changes on the horizon. How can tech startups participate in the some 200 billion pounds in global TV ad spend that coming up for grabs?

  Questions answered :
  What is the next big thing? How will TV and the Internet intersect? What's Connected or Smart TV? What's Social TV? What's Multiplatform Engagement? What's Transmedia? What are TV Apps?

  • Emerging Technology
  • Mobile

  At 4:40pm to 4:50pm, Thursday 31st May

  In Digital Shoreditch Big Top

• TV Beyond the Hashtag...

  Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.

  Questions answered :
  How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?

  • Social Media
  • Social Networks

  At 4:50pm to 5:00pm, Thursday 31st May

  In Digital Shoreditch Big Top