Add an eventSessions at Digital Shoreditch Festival 2012 of type Creative
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- Session type: Creative
Monday 21st May 2012
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Creative Economy
by Chris Arnold
Brief the average young creative and the first place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others. Is this a failing of the education system or just a sign of the times?
Questions answered :
Are colleges training young creatives to think for themselves and to use their own imaginations? -
Exhibition; Tesselations and Repetitive structures in Jewellery
by Marianne Forrest
An exhibition of Jewellery made with 3D printing techniques and digital technologies. Wild, wonderful and sometimes vibrant responses to the brief of Tesselations and Repetitive structures. The work shown is by students from London Metropolitan University using rapid prototyping for the first time. All are involved in their own style of creative process and are keen to show off their newest creations.
Questions answered :
How can new technologies be used to craete new jewellery previously impossible to make by hand? How does it answer the context of exhibition and wearability? -
I Know Me - a musical
by Martin Wright
A special pre-transmission screening of a musical developed for BBC Learning. This musical has been developed for and with young people with learning difficulties.
Questions answered :
TV and media content for Special Educational Needs. Talking to audiences with a difference.
Thursday 24th May 2012
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Hackney Hear: using audio on location
What can new smartphone technologies do for listening on the move? Hear about a world's first in audio on the move right here in Hackney from some of the makers of Hackney Hear. Triggering audio via GPS-location, Hackney Hear provides an innovative way to explore and rediscover London Fields through the stories of residents, local celebrities and archive, along with new commissions from award-winning artists in the area.
Questions answered :
What is Hackney Hear? What does it mean for the future of audio on the move? And how can smartphones help content providers and technologists come up with new creative ways of telling stories through sound?
Friday 25th May 2012
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Tagged
Tagged is a one-off intervention specially created for IDENTITY day at Digital Shoreditch. On the day, visitors will be invited to tag one another using physical tags. A physical manifestation of an act we have all become so accustomed to doing online. How will YOU use your tags on the day?
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Digital Identities
Keiichi Matsuda & James Alliban will talk about digital identities and will present C E L L and interactive interactive installation commissioned for Alpha-ville Festival 2011. This interactive installation plays with and proposes alternative landscapes in the technological ether surrounding our everyday movements. As our identities become deliberately constructed and broadcast commodities, our projected personae increasingly enmesh and define us. Cell acts as a virtual mirror, displaying a constructed fictional persona in place of our physical form. Composed from keyword tags mined from online profiles, these second selves stalk our movements through space, building in size and density over time. The resulting forms are alternate, technologically refracted manifestations of the body, revealing the digital aura while simultaneously allowing us escape from our own constructed identities.
Questions answered :
How technology is transforming social behaviours and online identity -
BEING TIBET
[being tibet] It's simple : a global, multi media project for Tibet, with events held across the world, all in one day By uniting everyone in one 24 hour period we will send a massive message to the mainstream media of the level of overwhelming global support for the Dalai Lama & his policy of non violence. [being tibet] is working with The Music Managers Forum & Featured Artist Coalition. The world class line up will be announced during His Holiness The Dalai Lama's visit to London in June 2012 : a line up from music, art, film, theatre, literature, dance & fashion who are staging their own unique, small yet beautiful, sustainable events but ... This isn't just about the big names, we also need you! We want you to follow your passion, do what you love with as much intelligence & integrity as possible. Arrange your own gig, film, art exhibition, workshop, dance, sport, meditation, fashion show, reading or comedy event, it's totally up to you! [being tibet] is about working locally & sustainably to help ourselves & each other. Staging an event in your language, for your people, your culture, in line with your beliefs that promotes & showcases your uniqueness too. You can keep a % of what you raise either for yourself or your local community, or give all or a % to a Tibetan group of your choice, it's up to you! In this time of global economic meltdown the event also champions small scale, sustainable, ethical business. We need you to act as a global PR & media machine using you tube, vimeo, soundcloud, facebook, text, flickr, twitter & e mail to send creative content not only to each other but also to the mainstream media, radio, newspapers, magazines, blogs & TV. Making the media & governments aware of the scale of support for His Holiness & the Tibetan cause. Creating a global database of supporters for the Tibet. [being tibet] Starts 19.00 local time, Saturday 23rd Februaryuntil 19.00 Sunday 24th February, 2013 broadcasting the best of your footage, photos & coverage via the website on the day putting you on an equal footing with the world's coolest, inspirational creative human beings. Questions answered : How the internet can be used most effectively in conjunction with real time events to create impact for a cause, creating a bridge between new & old media networks, the virtual & physical, the crowd & those in the public eye. Also addresses models of ethical business that potentially empower everyone. See www.beinghuman.com & www.gaynoroflynn.com for TV showreel, past work on location in the High Himalayas & current art work. Creating BEING TIBET animation with Brian Blessed doing the v/o
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Sneak Innovation Into Your Company in 5 Easy Steps
by Ramsey Khoury
Tired of having your ideas shot down at work? Fed up with departmental barriers between you and the big decision makers? Well friends, in this presentation I'm going to show you how you can successfully deliver breakthrough ideas even in the harshest corporate environments and do the sort of work you've always dreamed of doing. You probably already know everything there is to know about how to innovate, sure you do, you're the "ideas guy". The real problem is that your organisation is just paying lip-service to innovation or it's too complacent, bureaucratic or risk averse to do anything about it. In fact, 75% of innovation investments by organisations never make it to market. I'll show you how to stop your ideas getting diluted, or even worse polluted, and reveal how to fulfil your true potential. So stop spinning your wheels and prepare to see your breakthrough ideas actually break through.
Questions answered :
How can I be more influential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos? Detail or vision, which is most important? How can I have fun at work?
Monday 28th May 2012
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Speed Pledging
by Pru Ashby
Using the power of the network to get more of what everyone needs.
Tuesday 29th May 2012
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Cirque de Mobile – a showcase of tomorrow's weird and wonderful mobile technology
Ladies and gentlemen, introducing Ben Scott Robinson, one of inventors of the world’s first colour mobile site and Creative Director of We Love Mobile, Shoreditch’s full service creative mobile company, presents a preview of tomorrow’s world. Emerging mobile tech and how the future human will use it, including the ways in which augmented reality and near-field communication will bridge physical and digital worlds will be the focus of this session. Ben will present these concepts in context of some new, hot off the press projects currently in development at We Love Mobile.
Questions answered:
- How consumer and brand engagement is changing and its future direction
- How brands encourage loyalty through rich engagement
- How mobile is going to save the TV advert
- How mobile is going to change the way we shop forever
- How the double screen is going to shape the future
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Designing the Mobile Wallet
by Tim Caynes
Do you have a wallet in your pocket? Do you also have a mobile in your pocket? Isn't that really annoying? Don't worry, mobile network providers, device manufacturers and banking corporations are already working together to provide the solution you never knew you needed - the mobile wallet. But what is a mobile wallet and how should it work? What are the customer experiences that a good mobile wallet solution should support? In this session we will talk about a project for a major network provider and what we learned about designing the mobile wallet, including: o Understanding and validating the multi-channel user journeys o Developing an information architecture o Designing and developing wireframes and prototypes for multiple mobile devices o Conducting usability testing with multiple mobile devices o Working with multiple technology platforms and service providers We'll discuss what went well, what went not quite so well and what caused us to throw mobile devices across the office (clue: this happened quite often). Questions answered : What is a mobile wallet? Why would anyone want one? What are the user experience considerations when designing a mobile wallet? How many times can you throw a mobile phone against a wall?
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Inflight Mobile: Pushing your knowledge base and boundaries to achieve results
It's easy to stay in your comfort zone and follow tried and tested paths to success. Breaking out of your comfort zone can take you in new directions, but this requires internal reflection, investment and ultimately risk. This talk will demonstrate how through collaboration, utilising your strengths, passion and aspirations, you can create opportunities through the development of future facing concepts and disruptive thinking.
Questions answered :
What is the future of In-flight Entertainment and Airline service offerings? What has Mobile and designing for multi-platform got to do with it? How can applying your strengths & passion to your aspirations result in new opportunities? -
Table Top: Open design - science engagement
The public are engaging with the process of manufacturing their own products through digital fabrication. When people have this much freedom to create their own objects, who has the responsibility for their disposal? Open design is embracing this democratisation of innovation and enabling people to make their own products with greater ease: this maker movement will soon change the way we think about products. This approach is not a replacement for mass manufacture but an extension of what is achievable with a new toolbox, solving different problems and addressing new needs. These digital tools are enabling participants with limited skill to create objects… but are they products yet?
Questions answered :
Engaging with a wider audience, widening participation, the ability to bounce concepts off a wider audience and predictions of how this could work in the future. -
ITV News: Dropping the Deadline
by Julian March
There's a revolution going on at ITV News: 2 national and 9 regional newsrooms, who for decades focused on a linear TV product, are coming together as the latest rolling news operation in the UK. The new itv.com/news is the culmination of a technology project and the output of a massive newsroom transformation. What's happened & how did they do it?
Questions answered :
How do you take a terrestrial newsroom mindset into the digital age? -
The Shape Shifters - blending virtual / physical bodies
An input on the evolution of multi-identity through telepresence, immersion and mobility plus launch of new website showing project works using remote connectivity and blended virtual / physical space Questions answered : How do we use remote connectivity in a more intuitive way to enhance communications at a distance for the work place of the future? What are the possible future scenarios for share space through connectivity and virtual physical blending ? How do we envisage a future world of work using collective collaborations through blended virtual and physical space?
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Smart Space
by Alex Haw
This talk will race through the way digital culture is revolutionising the way we design, build and think about architecture and our cities. It'll be rapid-fire and extensively visual, and show the way our work at atmos redesigns our inhabited environment across the range of scales.
Questions answered :
How is the digital revolution affecting the fabric of our built space? What spatial opportunities do digital integration, information, fabrication and feedback offer? How will our cities become smarter?
Wednesday 30th May 2012
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Ad Crafting Updated
What if the days of "integrated" advertising were over? People have shown they can get together to share news and data about what they love. Lok at LOST and Lostpedia, World of Warcraft, AI... Movie and video game industries has worked for long in that direction to support their products over the years. What if advertising could evolve to a non-linear narrative that your communities can empower on their own? Questions answered : How to use digital in your brand communications in a relevant and effective way?
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Newness, otherness and snake oil: locating the return on investment from social media.
ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.
Questions answered :
How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands. -
The Curator Generation: Driving Brand Engagement with Tumblr, Pinterest and Instagram
by Hassan Mirza
2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, hand-on ways to express themselves in the present. Join us for a seminar and panel discussion that explores why and how brands are embracing these platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce. A panel of social media professionals will be sharing case studies of brands using these platforms creatively and effectively. Presented by Hassan Mirza, freelance social media consultant, who has worked on campaigns for Skype, NSPCC, Museum of London, the Law Society and a range of small businesses.
Questions answered :
How can brands leverage the power of these platforms while generating business? What is the difference between content creation and curation? How can brands drive engagement and crowdsource content through competitions? How can visual social platforms enhance SEO? How do brands engage communities and drive qualified traffic? -
Socially conscious media for the socially savvy
by Matt Morgan
Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest. Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets. Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.
How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?
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TOTAL DIGITAL 2.0
by Paul Mallet
A session for senior marketers who are responsible for planning & managing multiplatform digital communications. Following from our sell-out session at Digital Shoreditch in 2011, we'll be revisiting our TOTAL DIGITAL approach, and outlining the last years' developments in the digital marketing arena. Based on our experience with leading FMCG brands including Ribena, Seven Seas, Corsodyl, & Panadol Brass Managing Partner and Strategic Director, Paul Mallett will outline our approach to managing multichannel digital activity for our clients and how to project and measure ROI across multiple online channels. Paul's viewpoint is that social media, search, platforms and media operate as intrinsically connected nodes of a brand’s online eco-system. Treating online not as separate disciplines, but as a continuum from search to media to content to engagement leads to a more holistic (and realistic) Return on Investment model.
Questions answered :
How do I work out the Return on investment of digital marketing activity? How do I manage multichannel digital activity for my brand? -
From 0 to 100,000 users in 1 hour
by Leon Tong
Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?
If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.
BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.
Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.
This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
It will be an interactive workshop which will cover the following:
Key points which will help you grow your online community
Identifying your high level strategy
User analysis inclduing metrics of success, user types, personas and user stories
Information architecture including sitemaps, workflows and issue constraints
The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
Questions answered :
- How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base? -
Table Top: Adaptive web design - Does size matter?
by Matt Gibson
We'll be delving into adaptive web design, from responsive grids to designing for context and looking at the challenges that need to be overcome in adaptive web design.
Questions answered :
What is adaptive web design? What's the difference between adaptive and responsive? Is a mobile first strategy always best? How to approach UX design for adaptive websites? -
Is there a terminal velocity for youth and digital
It's given that youth are hugely engaged in digital media and are the most adept at making the most of platforms and how to the systems - ranging from maximising benefits from mobile to how to get free everything. The question is: How far can they go? The negative effect of Google on short term memory has been established, as has the effect of fast moving content and culture on the ability to concentrate.
Questions answered :
What's the right balance in terms of intensity and frequency of digital engagement, and consider the interests of brands and youth? -
How to develop and deliver your content strategy
Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How do my community managers create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery? -
The Brand Graph: Dynamic audience mapping through social media data
Brands have learnt to engage with consumers online and have now built audiences in social media. But most current social media research doesn't allow brands to understand precisely who they are talking to, what’s important to them or how that online audience connects to their traditional segments as mapped by audience studies. The Brand Graph study used innovative techniques to map the interest graph and the social graph of the social media audience of O2 UK and then looked at how to use real-time social media data to refresh traditional audience studies in order to build a dynamic model of the audience. The talk will share the full results of the study, details of the tools used to mine the data as well as plenty of interactive data visualisations.
Questions answered :
- Why really real-time social media mining is hard - Why simply "monitoring" social media is not good enough - How to mine context and behaviour, not just content - What new research models for mining social media can be used - What is the Brand Graph - How to build a Brand Graph and what to do with it.- why really real-time social media mining is hard - why simply "monitoring" social media is not good enough - how to mine context and behaviour, not just content - what new research models for mining social media can be used - what is the Brand Graph - how to build a Brand Graph and what to do with it
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The art of strategy: designing better, more value creating customer experiences
by Alex Barclay
A discussion of how we can use design and serious play principles to innovate on our business processes and customer engagement models
Questions answered :
How can design process help us think about and overcome business challenges? What does it mean to innovate inside a company? What does it mean to build innovation capacities for clients? What might new engagement models look like?
Thursday 31st May 2012
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The rise and rise of play. How games and playful interactions are evolving and what are the biggest opportunities.
by Kam Star
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Game Design: Art, Science, or Secret?
We're all gamers now. As the full realization of what games can achieve dawns, this sessions asks what is game design? Is it an art or a science? Is there a perfect process, or processes? Should we share our design knowledge in the interests of innovation? Using real-world design examples this talk goes in search of making game experiences better, by design.
Questions answered :
What is game design? Is it really design, or software development? Is there a 'perfect process' that suits all design problems? If there is, what is it? If there isn't, should we try find one by sharing successful design processes? And just why are many game designers so secretive about their craft? -
Drawing is at the Heart of Game Development
by Michael Powell
It seems counter-intuitive, but traditional drawing skills are ever more important for the games industry, despite the increasing technology. Drawing is to an Artist what literaccy is to a writer, numeracy to a mathematician and musical score to a Musician. Without a solid ability in the craft of drawing, an artist cannot communicate ideas, tell compelling stories and persuade customers to play games. Without drawing, the games industry will not flourish.
Questions answered :
A passionate plea to put traditional drawing centre stage in the education system. Why is drawing important to the games industry? What do we mean by traditional drawing? How do we teach drawing? Can anyone learn to draw, or is it a mystical gift from the Gods?
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- Monday 21st 3 [Inspire]
- Tuesday 22nd 0 [Innovate]
- Wednesday 23rd 0 [Career]
- Thursday 24th 1 [Capital]
- Friday 25th 4 [Identity]
- Saturday 26th 0 [Game Jam]
- Sunday 27th 0 [Jam & Hack]
- Monday 28th 1 [Growth]
- Tuesday 29th 7 [Next]
- Wednesday 30th 11 [Brands]
- Thursday 31st 16 [Play]
- Friday 1st 10 [Summit]