Sessions at Digital Shoreditch Festival 2012 of type Creative about Social Networks

View as grid

Wednesday 30th May 2012

• Socially conscious media for the socially savvy

  by Matt Morgan

  Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest.  Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets.  Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.

  How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?

  • Social Media
  • Social Networks

  At 12:25pm to 12:40pm, Wednesday 30th May

  In Digital Shoreditch Big Top

• From 0 to 100,000 users in 1 hour

  by Leon Tong

  Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?

  If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.

  BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.

  Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.

  This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
  It will be an interactive workshop which will cover the following:
  Key points which will help you grow your online community
  Identifying your high level strategy
  User analysis inclduing metrics of success, user types, personas and user stories
  Information architecture including sitemaps, workflows and issue constraints
  The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
  Questions answered :
  - How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?

  • Social Media
  • Social Networks

  At 12:55pm to 1:00pm, Wednesday 30th May

  In Digital Shoreditch Big Top

Thursday 31st May 2012

• TV Beyond the Hashtag...

  by Barry Pilling

  Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.

  Questions answered :
  How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?

  • Social Media
  • Social Networks

  At 4:50pm to 5:00pm, Thursday 31st May

  In Digital Shoreditch Big Top

Friday 1st June 2012

• Future Shorts: World's biggest pop-up film festival

  by Gintare Karalyte

  New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.

  Questions answered : - Global community connecting online and offline - Community engagement and interaction - Live and Online audience interactions.

  • Film Industry
  • Social Media
  • Social Networks

  At 11:15am to 11:25am, Friday 1st June

  In Digital Shoreditch Big Top